Field Sales Representative

Job Description

Berger Paints India Limited, a leading player in the Indian paint and coatings industry, is expanding its team and inviting applications for the role of Sales Executive (Off-Roll) in DEHRADUN. This role offers an exciting opportunity for individuals with a passion for field sales, dealer relationship management, and influencer engagement in the building materials sector. ⸻ 🔹 Key Responsibilities: As a Sales Executive, you will be responsible for driving sales growth, strengthening channel relationships, and expanding market presence. Key responsibilities include: 1. Primary Sales Execution: • Generate and manage primary sales from an assigned set of dealers within your territory. • Monitor dealer performance and ensure consistent order flow and stock rotation. 2. Dealer Relationship Management: • Maintain regular interaction with dealers to address concerns, resolve issues, and provide product and scheme-related support. • Ensure dealer satisfaction and loyalty through effective service and communication. 3. Influencer Engagement & Network Expansion: • Work closely with existing influencers (e.g., painters, contractors) to promote secondary sales and drive brand preference at the site level. • Identify and onboard new influencers to expand reach and strengthen dealer-influencer partnerships. 4. Site Visits & Business Conversion: • Conduct field visits to ongoing and new construction sites to promote Berger Paints products. • Convert potential opportunities by influencing key decision-makers and ensuring product supply through aligned dealers. 5. Training & Market Communication: • Conduct regular shop meetings and training sessions for dealers and influencers to share updates on product launches, schemes, business performance, and brand positioning. • Act as the frontline representative of the brand in the market. ⸻ 💼 Compensation & Benefits: • Fixed Salary: ₹14,000 – ₹16,000 in-hand per month (negotiable based on experience) • Monthly Working Allowance: ₹5,750 • Performance-Based Incentives: Up to ₹22,500/month on target achievement ⸻ 👤 Ideal Candidate Profile: We are seeking high-energy individuals with a strong interest in field sales and customer relationship management. Experience: • Preferred: 12+ months of experience in field sales, business development, or project-based selling • Open to Freshers with strong motivation and interpersonal skills Preferred Industry Backgrounds: • Telecom & DTH services • Insurance & Financial products • Consumer Durables • Building Material Industry (e.g., Paints, Laminates, Plywood, Electricals, Cement, Pipes, Lubricants, Hardware, etc.) Key Skills & Attributes: • Excellent communication and relationship-building skills • Self-driven with a focus on target achievement • Ability to handle field operations and build a robust dealer network • Willingness to travel locally and engage with stakeholders at all levels • Strong problem-solving and negotiation skills ⸻ 📍 Job Location: DEHRADUN 📝 Employment Type: Off-roll position Industry Manufacturing Employment Type Full-time Show more Show less