Field Marketing Specialist

About greytHR

greytHR is a full-suite HRMS platform that automates HR and payroll processes, ensuring compliance and security. With 50+ tools, it offers seamless ‘Hire-to-Retire’ solutions, powered by AI-driven analytics for enhanced employee experiences.

Trusted by CFOs, loved by CHROs, and proudly Great Place to Work® Certified, greytHR serves 30,000+ clients across 25+ countries, managing over 3 million employees. As India’s leading HRMS provider, we are rapidly expanding in MEA and SEA markets with world-class, Made-in-India software.

At greytHR, people come first. Our Great Place to Work® Certification reflects our commitment to fostering a high-trust, high-performance culture where employees are valued, empowered, and inspired

Key Responsibilities:

Pipeline Generation:

• Develop and execute comprehensive field marketing strategies to generate high-quality leads and fuel pipeline growth across India and the Middle East
• Collaborate closely with the sales team to identify target accounts and tailor marketing campaigns accordingly.
• Utilize a variety of channels, including events, webinars, content marketing, and digital
• advertising, to attract and engage potential customers.

Integrated Marketing:

• Collaborate with cross-functional teams, including sales, inside sales, product marketing, brand and operations to ensure seamless integration of marketing efforts across the regions.
• Develop and execute integrated marketing campaigns that leverage multiple channels to maximize impact.

Analytics and Data Reporting:

• Utilize data analytics to measure the effectiveness of marketing initiatives and identify areas for improvement.
• Develop comprehensive reports on key metrics, including lead generation, conversion rates, and customer engagement.
• Leverage data-driven insights to form future marketing strategies.
• Track and analyze marketing metrics to optimize campaign performance and ROI.

Stakeholder Management:

• Build strong relationships with key stakeholders, including sales leadership, product marketing, and executive teams across the regions.
• Effectively communicate marketing strategies and results to ensure alignment with business objectives.
• Collaborate with external partners and vendors to execute successful marketing campaigns.

Qualifications and Skills:

• Proven track record in field marketing, with a minimum of 3-5 years of experience.
• Strong understanding of the HR technology industry and its target audience in India, Middle East, and Asia.
• Excellent leadership and team management skills.
• Strong analytical skills and ability to leverage data to drive decision-making.
• Experience in developing and executing integrated marketing campaigns.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.

Mandatory Requirements:

• Experience with Salesforce CRM and Marketing Cloud.
• Proven track record in B2B SaaS marketing.
• Experience in global marketing initiatives, specifically in India and the Middle East

Why Join GreytHR:

• Opportunity to work with a talented team of professionals.
• Competitive compensation and benefits package.
• A culture that values innovation, collaboration