Fare Comparison Analyast (UK & US Market Experience Required )

2 - 7 years

3 - 5 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

data-driven and digitally savvy Fares & Digital Strategy Analyst

You’ll bridge the gap between pricing, marketing, and revenue management — using data insights, competitive analysis, and digital tools to shape smarter fare and marketing decisions that drive bookings and profitability.

Role & responsibilities

1. Fare Strategy, Analysis & Optimization

  • Analyze and compare fares across

    GDS, OTA, airline websites, and metasearch platforms

    (e.g., Skyscanner, Google Flights).
  • Develop and execute fare strategies using

    Amadeus, Sabre, and Galileo

    systems.
  • Use analytics and reporting tools to identify

    fare trends, revenue gaps, and competitive opportunities

    .
  • Support digital teams with

    fare-based campaign data

    , keyword targeting, and landing page optimization.

2. Market Research & Competitive Intelligence

  • Conduct ongoing

    market research

    on fare trends, route demand, competitor pricing, and airline promotions.
  • Generate insights on

    traveler behavior, regional trends, and digital conversion metrics

    to guide pricing decisions.
  • Collaborate with marketing and revenue teams to design

    market-driven pricing strategies

    for B2C and B2B channels.

3. Digital Marketing & Growth Strategy

  • Partner with the marketing team to design and execute

    digital fare promotions

    across Google Ads, Meta, and email channels.
  • Optimize

    SEO/SEM strategies

    for fare visibility on search engines and metasearch platforms.
  • Monitor

    digital campaign ROI

    , fare landing page performance, and audience engagement metrics.
  • Use

    Google Analytics, Power BI, or other tools

    to track performance and suggest continuous improvements.

4. Revenue, Collaboration & Innovation

  • Collaborate with

    revenue management

    and

    sales

    teams to align pricing, promotions, and marketing efforts.
  • Support automation of fare monitoring, reporting, and campaign workflows using

    AI and digital tools

    .
  • Liaise with airlines, consolidators, and OTA partners to resolve fare discrepancies and identify partnership opportunities.

Preferred candidate profile

  • Bachelors degree

    in Travel, Tourism, Business, Marketing, or related field.
  • 2–5 years of experience

    in fare analysis, digital marketing, or revenue management within the

    UK travel domain

    .
  • Proficiency in

    GDS platforms

    (Amadeus, Sabre, Galileo).
  • Strong knowledge of

    digital marketing tools

    (Google Ads, Meta Ads, SEO, SEM, email marketing, analytics).
  • Advanced

    Excel, Power BI, or data visualization

    skills for reporting and analysis.
  • Exceptional

    market research, analytical thinking, and problem-solving

    capabilities.
  • Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

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