Fare Comparison Analyast (UK & US Market Experience Required )

data-driven and digitally savvy Fares & Digital Strategy Analyst

You’ll bridge the gap between pricing, marketing, and revenue management — using data insights, competitive analysis, and digital tools to shape smarter fare and marketing decisions that drive bookings and profitability.

Role & responsibilities

1. Fare Strategy, Analysis & Optimization

• Analyze and compare fares across

  GDS, OTA, airline websites, and metasearch platforms

  (e.g., Skyscanner, Google Flights).
• Develop and execute fare strategies using

  Amadeus, Sabre, and Galileo

  systems.
• Use analytics and reporting tools to identify

  fare trends, revenue gaps, and competitive opportunities

  .
• Support digital teams with

  fare-based campaign data

  , keyword targeting, and landing page optimization.

2. Market Research & Competitive Intelligence

• Conduct ongoing

  market research

  on fare trends, route demand, competitor pricing, and airline promotions.
• Generate insights on

  traveler behavior, regional trends, and digital conversion metrics

  to guide pricing decisions.
• Collaborate with marketing and revenue teams to design

  market-driven pricing strategies

  for B2C and B2B channels.

3. Digital Marketing & Growth Strategy

• Partner with the marketing team to design and execute

  digital fare promotions

  across Google Ads, Meta, and email channels.
• Optimize

  SEO/SEM strategies

  for fare visibility on search engines and metasearch platforms.
• Monitor

  digital campaign ROI

  , fare landing page performance, and audience engagement metrics.
• Use

  Google Analytics, Power BI, or other tools

  to track performance and suggest continuous improvements.

4. Revenue, Collaboration & Innovation

• Collaborate with

  revenue management

  and

  sales

  teams to align pricing, promotions, and marketing efforts.
• Support automation of fare monitoring, reporting, and campaign workflows using

  AI and digital tools

  .
• Liaise with airlines, consolidators, and OTA partners to resolve fare discrepancies and identify partnership opportunities.

Preferred candidate profile

• Bachelors degree

  in Travel, Tourism, Business, Marketing, or related field.

• 2–5 years of experience

  in fare analysis, digital marketing, or revenue management within the

  UK travel domain

  .
• Proficiency in

  GDS platforms

  (Amadeus, Sabre, Galileo).
• Strong knowledge of

  digital marketing tools

  (Google Ads, Meta Ads, SEO, SEM, email marketing, analytics).
• Advanced

  Excel, Power BI, or data visualization

  skills for reporting and analysis.
• Exceptional

  market research, analytical thinking, and problem-solving

  capabilities.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.