Executive – Event Partnerships, Brand Operations & Digital Marketing (Delhi NCR)

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About Carakara

Carakara is a premium functional beverage brand built at the intersection of ancient Ayurvedic intelligence and modern performance science. We create clean, effective, delicious products designed to help today’s high-performance generation stay calm, sharp, and energised, without the crash. With a bold vision to redefine wellness for India and the world, we operate with speed, creativity, and scientific rigor.

Role Overview

event partnerships

Key Responsibilities

1. Event Partnerships & Brand Activations

• Identify, negotiate, and close partnerships with events, festivals, fitness studios, communities, corporates, and hospitality partners.
• Manage end-to-end execution of sampling events, community activations, pop-ups, workshops, and brand moments.
• Build a quarterly events calendar aligned with brand strategy, performance peaks, and new launches.
• Own event logistics: inventory, equipment, staffing, coordination, and reporting.
• Build relationships that convert into recurring or larger annual partnerships.

2. Brand Operations

• Coordinate with production, supply chain, design, and agencies to ensure smooth execution of campaigns and brand deliverables.
• Oversee timely movement of stock for events, campaigns, shoots, influencers, and partnerships.
• Maintain partnerships database, activation checklists, and post-event analytics.
• Support influencer kits, PR drops, and offline-brand presence consistency.
• Track budgets, invoices, vendor payments, and operational documentation.

3. Digital Marketing Support

• Coordinate with performance marketing, creative, and design teams to ensure smooth campaign rollouts.
• Assist with social media calendars, reels, influencer coordination, and content shoots.
• Conduct competitor tracking, trend monitoring, and campaign performance reporting.
• Assist with newsletters, website updates, community engagement, and CRM tasks.
• Support the development of brand content for digital platforms (reels, blogs, scripts, ad copy).

4. Executive Assistant Responsibilities (Founder’s Office)

• Prepare briefs, notes, follow-up action lists, and communication summaries.
• Coordinate cross-functional tasks, track progress, and close loops proactively.
• Support priority projects across sales, marketing, investor outreach, and operations.
• Handle confidential information with high discretion and professionalism.
• Act as the execution arm of the founder’s office—ensuring clarity, speed, and quality of outcomes.

Requirements

• 1–3 years of experience in events, brand marketing, partnerships, or EA roles.
• Strong communication, negotiation, and relationship-building skills.
• Highly organised, proactive, and able to manage multiple priorities.
• Comfortable working in a fast-paced, high-growth startup environment.
• Bonus: experience in FMCG, beverages, D2C, or consumer lifestyle brands.
• Experience build brands digitally
• Should be based in Delhi NCR with willingness to travel for events.

Why This Role Is Exciting

• Work directly with the founder and influence brand decisions.
• Be ground force of one of India’s fastest-growing functional beverage brands.
• Blend creativity with operations, digital marketing with partnerships, and strategy with execution.
• Build a portfolio of high-impact brand moments and collaborations.