Area Sales Manager – General Trade, Universities & Corporate Parks (Delhi NCR)

Company: Carakara

India’s new premium functional beverage brand blending ancient wisdom with modern performance science. We are working towards launching in Mar 2026.

Location:

Function:

Reports To:

About the Role

General Trade (kiranas, convenience stores)

Key Responsibilities

• Achieve regional sales targets through efficient

  primary & secondary sales

  management.
• Build and manage distributor networks across Delhi, Gurgaon, Noida, Ghaziabad, and Faridabad.
• Expand reach in

  corporate parks, co-working spaces, universities, and residential communities

  .
• Implement beat plans, route coverage, and GT outlet expansion.
• Drive visibility through POS, retailer programs, and on-ground sampling.
• Gather on-ground consumer insights for marketing and product teams.
• Monitor stock hygiene, market credit, and competitor activity.

Requirements

• 5–8 years in FMCG/GT sales; experience in the beverages sector will be preferred
• Experience with institutional B2B (offices, campuses) preferred.
• Strong local market knowledge and distributor management skills.