Location: Delhi NCR Function: Marketing, Partnerships & Founders’ Office Type: Full-Time About Carakara Carakara is a premium functional beverage brand built at the intersection of ancient Ayurvedic intelligence and modern performance science. We create clean, effective, delicious products designed to help today’s high-performance generation stay calm, sharp, and energised, without the crash. With a bold vision to redefine wellness for India and the world, we operate with speed, creativity, and scientific rigor. Role Overview This hybrid role combines event partnerships , brand operations , and digital marketing , along with high-trust Executive Assistant responsibilities supporting the founder. You’ll help build Carakara’s brand presence across Delhi NCR, unlock high-quality event and partnership opportunities, run on-ground activations, streamline brand ops, manage digital workflows, and ensure the founder’s office runs smoothly. This is an ideal role for someone who is organised, creative, resourceful, and obsessed with execution. Key Responsibilities 1. Event Partnerships & Brand Activations Identify, negotiate, and close partnerships with events, festivals, fitness studios, communities, corporates, and hospitality partners. Manage end-to-end execution of sampling events, community activations, pop-ups, workshops, and brand moments. Build a quarterly events calendar aligned with brand strategy, performance peaks, and new launches. Own event logistics: inventory, equipment, staffing, coordination, and reporting. Build relationships that convert into recurring or larger annual partnerships. 2. Brand Operations Coordinate with production, supply chain, design, and agencies to ensure smooth execution of campaigns and brand deliverables. Oversee timely movement of stock for events, campaigns, shoots, influencers, and partnerships. Maintain partnerships database, activation checklists, and post-event analytics. Support influencer kits, PR drops, and offline-brand presence consistency. Track budgets, invoices, vendor payments, and operational documentation. 3. Digital Marketing Support Coordinate with performance marketing, creative, and design teams to ensure smooth campaign rollouts. Assist with social media calendars, reels, influencer coordination, and content shoots. Conduct competitor tracking, trend monitoring, and campaign performance reporting. Assist with newsletters, website updates, community engagement, and CRM tasks. Support the development of brand content for digital platforms (reels, blogs, scripts, ad copy). 4. Executive Assistant Responsibilities (Founder’s Office) Prepare briefs, notes, follow-up action lists, and communication summaries. Coordinate cross-functional tasks, track progress, and close loops proactively. Support priority projects across sales, marketing, investor outreach, and operations. Handle confidential information with high discretion and professionalism. Act as the execution arm of the founder’s office—ensuring clarity, speed, and quality of outcomes. Requirements 1–3 years of experience in events, brand marketing, partnerships, or EA roles. Strong communication, negotiation, and relationship-building skills. Highly organised, proactive, and able to manage multiple priorities. Comfortable working in a fast-paced, high-growth startup environment. Bonus: experience in FMCG, beverages, D2C, or consumer lifestyle brands. Experience build brands digitally Should be based in Delhi NCR with willingness to travel for events. Why This Role Is Exciting Work directly with the founder and influence brand decisions. Be ground force of one of India’s fastest-growing functional beverage brands. Blend creativity with operations, digital marketing with partnerships, and strategy with execution. Build a portfolio of high-impact brand moments and collaborations.
Company: Carakara India’s new premium functional beverage brand blending ancient wisdom with modern performance science. We are working towards launching in Mar 2026. Location: Delhi NCR Function: Sales – General Trade & Institutional B2B Reports To: Founder About the Role This role leads Carakara’s expansion across General Trade (kiranas, convenience stores) and high-density consumption hubs like universities, colleges, corporate parks, co-working spaces, and micro-markets . Ideal for a GT expert who enjoys community selling and high-velocity distribution. Key Responsibilities Achieve regional sales targets through efficient primary & secondary sales management. Build and manage distributor networks across Delhi, Gurgaon, Noida, Ghaziabad, and Faridabad. Expand reach in corporate parks, co-working spaces, universities, and residential communities . Implement beat plans, route coverage, and GT outlet expansion. Drive visibility through POS, retailer programs, and on-ground sampling. Gather on-ground consumer insights for marketing and product teams. Monitor stock hygiene, market credit, and competitor activity. Requirements 5–8 years in FMCG/GT sales; experience in the beverages sector will be preferred Experience with institutional B2B (offices, campuses) preferred. Strong local market knowledge and distributor management skills.
Company: Carakara India’s new premium functional beverage brand blending ancient wisdom with modern performance science. We are working towards a launch in March 2026. Location: Delhi NCR Function: Sales & Distribution Reports To: Founder About the Role We’re looking for a high-energy Area Sales Manager to lead Carakara’s growth across HoReCa (Hotels, Restaurants, Cafés), Modern Trade, premium retail, gyms, wellness channels, and airports . This role requires strong negotiation, deep relationship management, and the ability to drive both volume and premium visibility. Key Responsibilities Own sales targets across HoReCa, Modern Trade (MT), and alternate channels . Manage and expand partnerships with cafés, gyms, hotels, QSRs, co-working spaces, and institutional clients. Handle listings, vendor registrations, JBP, planograms, visibility, and promotions in MT chains. Identify and onboard new alternate channels—boutique wellness stores, fitness studios, hotel cafés, and airport retailers. Conduct training for retail staff on product features and functional ingredients. Track sell-in, sell-out, and execute data-driven growth plans across each account. Collaborate with brand team for sampling activations, trials, and premium visibility programs. Requirements 5–8 years in FMCG/beverages/HoReCa/MT sales. Strong network across Delhi NCR premium outlets. Analytical, relationship-driven, and excellent at premium channel negotiation.
Company: Carakara India’s new premium functional beverage brand blending ancient wisdom with modern performance science. We are working towards a launch in March 2026. Location: Delhi NCR Function: Sales & Distribution Reports To: Founder About the Role We’re looking for a high-energy Area Sales Manager to lead Carakara’s growth across HoReCa (Hotels, Restaurants, Cafés), Modern Trade, premium retail, gyms, wellness channels, and airports. This role requires strong negotiation, deep relationship management, and the ability to drive both volume and premium visibility. Key Responsibilities Own sales targets across HoReCa, Modern Trade (MT), and alternate channels. Manage and expand partnerships with cafés, gyms, hotels, QSRs, co-working spaces, and institutional clients. Handle listings, vendor registrations, JBP, planograms, visibility, and promotions in MT chains. Identify and onboard new alternate channels—boutique wellness stores, fitness studios, hotel cafés, and airport retailers. Conduct training for retail staff on product features and functional ingredients. Track sell-in, sell-out, and execute data-driven growth plans across each account. Collaborate with brand team for sampling activations, trials, and premium visibility programs. Requirements 5–8 years in FMCG/beverages/HoReCa/MT sales. Strong network across Delhi NCR premium outlets. Analytical, relationship-driven, and excellent at premium channel negotiation.