Area Sales Manager – HoReCa, Modern Trade & Alternate Channels (Delhi NCR)

Company: Carakara

India’s new premium functional beverage brand blending ancient wisdom with modern performance science. We are working towards a launch in March 2026.

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About the Role

Area Sales Manager

Key Responsibilities

• Own sales targets across

  HoReCa, Modern Trade (MT), and alternate channels

  .
• Manage and expand partnerships with cafés, gyms, hotels, QSRs, co-working spaces, and institutional clients.
• Handle listings, vendor registrations, JBP, planograms, visibility, and promotions in MT chains.
• Identify and onboard new alternate channels—boutique wellness stores, fitness studios, hotel cafés, and airport retailers.
• Conduct training for retail staff on product features and functional ingredients.
• Track sell-in, sell-out, and execute data-driven growth plans across each account.
• Collaborate with brand team for sampling activations, trials, and premium visibility programs.

Requirements

• 5–8 years in FMCG/beverages/HoReCa/MT sales.
• Strong network across Delhi NCR premium outlets.
• Analytical, relationship-driven, and excellent at premium channel negotiation.