Email Marketing Specialist

As a skilled Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns to drive sales and engagement. Your main duties will include strategizing campaigns, managing automation workflows, tracking performance metrics, managing subscriber lists, and ensuring compliance with regulations. Your primary responsibilities will involve collaborating with various stakeholders to deliver engaging content and design that enhances engagement and conversions. You will set up and manage email automation workflows, define customer journeys, and create landing pages for automated campaigns. Additionally, you will be in charge of monitoring email deliverability, maintaining sender reputation, and optimizing email campaigns through A/B testing and performance analysis. To excel in this role, you should hold a Bachelor's degree in marketing, communications, or a related field, along with a minimum of 3 years of experience in email marketing and lead generation, preferably in a B2B setting. Proficiency in HTML, email marketing platforms, and CRM systems, particularly Microsoft Dynamics, is required. Strong analytical skills, project management abilities, and excellent communication skills are essential for this position. Furthermore, you will be expected to support webinars, integrate email marketing with other channels like SMS and social media, and ensure regulatory compliance in all email marketing activities. Your adaptability, innovative mindset, and willingness to stay updated on email marketing trends will be key to your success in this role. If you are a proactive and results-driven individual with a passion for email marketing, this position offers an exciting opportunity to make a significant impact and drive revenue growth.,