E-commerce Growth Manager

6 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

E-commerce Manager

FMCG and food & beverage products


Key Responsibilities:

E-commerce Operations & Website Management

  • Manage day-to-day operations of the brand’s

    D2C website

    (Shopify, WooCommerce, or equivalent).
  • Ensure all

    product listings, images, pricing, and inventory

    are accurate and up to date.
  • Coordinate with the supply chain and warehouse teams to ensure

    timely and accurate order fulfillment

    , especially for perishable items.
  • Oversee website functionality and integrations with CRM, payment, and logistics tools.
  • Collaborate with developers/designers to implement website enhancements and new features.


Sales & Performance Management

  • Own and deliver on monthly

    online revenue and sales targets

    .
  • Monitor and analyze sales performance, customer behavior, and website analytics to identify growth opportunities.
  • Optimize product assortment, pricing, and promotions to improve conversion and AOV.
  • Implement effective

    discounting and bundling strategies

    relevant to F&B purchase behavior.
  • Prepare weekly/monthly sales reports and insights for management.


Digital Marketing & Campaign Execution

  • Collaborate with marketing teams to execute

    digital campaigns

    across Meta, Google, email, and influencer channels.
  • Ensure campaign assets and product links are properly configured and tracked.
  • Coordinate product launches, seasonal offers, and festivals to maximize visibility and conversions.
  • Track and report

    campaign ROI and traffic performance

    .


Customer Experience & Retention

  • Manage

    order-to-delivery experience

    and proactively address customer queries, delays, or complaints.
  • Work with the customer service team to improve response time and satisfaction scores.
  • Support

    CRM, email, and WhatsApp marketing

    to improve retention and repeat purchase rates.
  • Analyze customer feedback and product reviews to enhance service quality and product presentation.


Cross-functional Collaboration

  • Partner with supply chain, marketing, finance, and operations teams to ensure smooth coordination across all e-commerce touchpoints.
  • Collaborate with third-party service providers (couriers, marketplaces, tech vendors) to ensure reliable operations.
  • Manage marketplace listings (Amazon, Flipkart, Blinkit, Zepto, BigBasket, etc.) to complement D2C performance.


Qualifications & Experience:

  • Bachelor’s or Master’s degree in

    Marketing, Business, or related field

    .
  • 3–6 years of experience

    managing e-commerce operations — ideally in a

    D2C food, beverage, or FMCG brand

    .
  • Proficiency in

    Shopify, WooCommerce, Magento

    , or similar platforms.
  • Hands-on experience with

    Google Analytics, Excel/Sheets, and e-commerce dashboards

    .
  • Strong understanding of

    digital marketing, sales analytics, and customer journey optimization

    .
  • Excellent communication, coordination, and problem-solving skills.
  • Passion for food, wellness, and consumer experience.


What We Offer:

  • A chance to manage and grow the digital business of a fast-scaling F&B brand.
  • Dynamic, collaborative work environment with end-to-end ownership.
  • Competitive salary and performance-linked incentives.
  • Opportunity to shape the brand’s online customer experience and long-term digital strategy.


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