E-Commerce Executive

Accountability & Responsibilities of Role:

E-Commerce Management:

• Oversee the day-to-day operations of the eCommerce platforms (Website and Mobile App), ensuring smooth functionality and an excellent user experience across all digital touchpoints.
• Monitor website and app performance, including page load times, uptime, and user engagement metrics, implementing improvements as needed.

Webmaster and App Management Duties:

• Manage content updates on the website and app, including product listings, images, descriptions, and pricing, ensuring all information is accurate and up to date.
• Collaborate with web developers, app developers, and designers to implement enhancements, troubleshoot issues, and ensure compliance with best practices across both platforms.

Digital Marketing Support:

• Assist in developing and executing digital marketing strategies, including SEO, email marketing, social media, and online advertising, to drive traffic and sales to the website and app.
• Analyse marketing campaign performance across platforms and provide insights to optimize future strategies.

Analytics and Reporting:

• Utilize web and app analytics tools (e.g., Google Analytics, app analytics platforms) to monitor traffic, user behaviour, and conversion rates.
• Prepare regular reports on website and app performance metrics, offering actionable recommendations for improvement.

Customer Experience Enhancement:

• Collaborate with customer service teams to address customer inquiries, feedback, and concerns related to the online shopping experience on both the website and app.
• Implement strategies to enhance customer satisfaction, retention, and loyalty through personalized experiences and promotions on both platforms.

Inventory Management:

• Coordinate with inventory and logistics teams to ensure accurate product availability and timely fulfilment of orders across both the website and app.
• Monitor stock levels and assist in inventory forecasting to support eCommerce operations.

Position Requirements:

Educational Background:

• Bachelor's degree in Business Administration, Marketing, E-Commerce, Information Technology, or a related field.

Work Experience:

• 2–4 years of hands-on experience in eCommerce operations, preferably in a retail or consumer-focused environment.
• Proficiency in CMS platforms (e.g., Shopify, Magento, WordPress), basic HTML/CSS understanding is a plus.
• Experience working with analytics tools (e.g., Google Analytics, Firebase).
• Familiarity with digital marketing practices, SEO, and content management.