Job
Description
About FTA Global: FTA (Fire The Agency) was born from 40+ ex-NPDI leaders who left behind legacy processes and red tape to build something faster, smarter, and truly accountable. Our sole focus is growth, whether it’s about client’s revenue or our teams’ capabilities. Our mentors believe our teams are a medium of growth and nurture them accordingly. At FTA, we celebrate your journey as much as we celebrate our mutual milestones. Join us! About the Role: We are seeking a strategic Director of Marketing to lead our in-house marketing initiatives and build a powerful B2B SaaS brand. You will be responsible for setting the marketing vision and executing across brand marketing, digital performance (paid & SEO), content, and social media. This is a high-impact role for someone with 4+ years of strong B2B marketing experience who can independently own strategy and execution, and collaborate across teams to scale brand presence and pipeline growth. Key Responsibilities: Marketing Strategy & Leadership • Own the brand and marketing strategy for the company across all digital and offline touchpoints. • Build and execute full-funnel marketing plans with a focus on awareness, engagement, and lead generation. • Work cross-functionally with product, sales, and leadership to align marketing with business objectives. Performance & Growth Marketing • Drive paid campaigns across Google, LinkedIn, and other B2B channels to generate qualified leads. • Oversee SEO and content strategy to grow organic reach and inbound pipeline. • Define and track key metrics like CAC, MQLs, conversion rates, and ROI. Brand & Content • Shape the brand narrative and messaging across platforms and campaigns. • Supervise content creation (blogs, case studies, whitepapers, video) aligned with the customer journey. • Maintain consistency in brand tone, design, and messaging across all marketing channels. Social & Community • Build and manage the brand’s presence on LinkedIn, Twitter, and YouTube. • Engage with relevant communities and industry forums to increase reach and credibility. Key Requirements: • 4+ years of hands-on experience in B2B SaaS marketing, ideally in a fast-paced or early-stage environment. • Proven experience in performance marketing, SEO, social media, and brand storytelling. • Strong understanding of B2B buyer journeys, funnels, and metrics. • Experience with tools like Google Ads, GA4, HubSpot (or similar CRM/automation), LinkedIn Ads, SEMrush/Ahrefs. • Strong project management and communication skills—able to work independently and lead cross-functional initiatives. How to Apply: Please send your resume and a brief portfolio/case study of past campaigns to hiring@ftaglobal.in with the subject: Application – Director of Marketing Show more Show less
