About the Role We are looking for a detail-oriented and results-driven SEO Specialist to join our in-house Brand & Marcom team. This role focuses on growing organic traffic, improving search engine visibility, and optimizing our website performance in alignment with the company’s brand and business goals. You’ll work closely with content, design, product, and development teams to ensure our digital presence is fully optimized for both users and search engines. Key Responsibilities SEO Strategy & Execution • Plan, implement, and manage SEO strategies to improve organic rankings and drive high-quality traffic. • Conduct keyword research and competitive analysis to guide content and optimization efforts. • Stay current with Google algorithm updates and implement changes to maintain or improve rankings. On-Page & Technical SEO • Optimize website content, meta tags, URLs, and internal linking structure for SEO best practices. • Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexing, site speed, mobile usability, and structured data. • Collaborate with the web development team to implement technical fixes and improvements. Off-Page SEO & Link Building • Plan and execute ethical link-building strategies to improve domain authority and backlink profile. • Monitor backlinks and disavow toxic links when necessary. Performance Monitoring & Reporting • Track and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog. • Generate and share SEO performance reports with insights and recommendations for ongoing improvement. Key Requirements • 3–4 years of proven experience in SEO, preferably in an in-house marketing or brand team. • Strong understanding of on-page, off-page, and technical SEO. • Hands-on experience with tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Screaming Frog, etc. • Ability to perform detailed keyword research and competitive analysis. • Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML/CSS knowledge is a plus. • Excellent communication and collaboration skills. Nice to Have • Experience with content marketing or blog optimization. • Basic understanding of UX/UI principles. • Familiarity with schema markup and structured data implementation. • Technical Expertise with HTML/CSS/ CodeIgniter. How to Apply: Please share your resume and any relevant SEO success stories or reports to hiring@ftaglobal.in with the subject: Application – SEO Specialist. Show more Show less

About FTA Global: FTA (Fire The Agency) was born from 40+ ex-NPDI leaders who left behind legacy processes and red tape to build something faster, smarter, and truly accountable. Our sole focus is growth, whether it’s about client’s revenue or our teams’ capabilities. Our mentors believe our teams are a medium of growth and nurture them accordingly. At FTA, we celebrate your journey as much as we celebrate our mutual milestones. Join us! About the Role: We are looking for a creative and detail-oriented Content Writer with SEO experience to join our in-house Brand & Marketing team. The ideal candidate will have 2–4 years of experience writing for multiple brands across formats and is now ready to focus deeply on building one brand’s voice across platforms. You’ll play a key role in crafting engaging, brand-aligned content that supports awareness, engagement, and conversion goals. Key Responsibilities: Write clear, engaging, and on-brand content for web, blogs, social media, emails, and marketing campaigns. Translate complex ideas into compelling messaging tailored to different audience segments. Collaborate with design, social, and SEO teams to produce content optimized for each platform and objective. Conduct topic research and competitor benchmarking to inform content strategy. Proofread and edit content to maintain consistency in tone, style, and accuracy. Maintain and update a central content calendar in alignment with ongoing brand and marketing activities. Key Requirements: 2–4 years of content writing experience. Proven ability to write across content types (short-form, long-form, SEO, social, etc.). Excellent grammar, writing, and storytelling skills. Strong understanding of brand tone, content objectives, and digital trends. Experience working collaboratively with designers, marketers, and SEO teams. Background in Journalism or Mass Communication is highly preferred. Nice to Have Exposure to B2B or SaaS content. Basic understanding of SEO and keyword usage. Experience writing scripts for video or reels. How to Apply: Please send your resume and 2–3 sample Portfolio writing to hiring@ftaglobal.in with the subject: Application – Content Writer Show more Show less