Job Title: Director / Senior Associate Director – Growth, Analytics & Performance
(B2C / In-House Digital Media Only)
Location: ISB Hyderabad
Department: Executive Education & Digital Learning (EEDL)
Reports To: Executive Director – EEDL
About ISB:
Executive Education & Digital Learning (EEDL)
EEDL is a key growth engine for ISB, with a strong focus on scaling enrolments, revenues, and digital reach while maintaining academic rigor and brand credibility.
Position Overview:
The Director – Growth, Analytics & Performance will lead ISB EEDL’s growth agenda, with end-to-end ownership of demand generation, funnel performance, and revenue outcomes across executive education and digital learning programmes.
growth strategy, analytics-led decision making, conversion optimisation, and scalable acquisition
entirely in-house
Why Join ISB – EEDL?
- Be part of a globally recognised institution shaping the future of executive and digital learning.
- Own meaningful growth outcomes with leadership visibility and strategic influence.
- Collaborate with world-class faculty, senior executives, and global organisations.
- Build and lead a high-impact growth and performance function within a complex, high-value learning ecosystem.
Key Responsibilities:
Strategy & Leadership:
- Define and execute the growth and performance strategy for ISB’s Executive Education & Digital Learning portfolio.
- Own enrolment growth, revenue contribution, and funnel efficiency across programmes.
- Partner closely with the Executive Director – EEDL, programme teams, admissions, and sales to align growth initiatives with business priorities.
- Translate institutional goals into growth hypotheses, investment plans, and measurable outcomes.
- Build, mentor, and lead a high-performing in-house team spanning growth, performance marketing, and analytics.
Paid Media & Performance Management:
- Own end-to-end performance acquisition across paid digital channels including Google, LinkedIn, Meta (Facebook/Instagram), programmatic platforms, retargeting, and performance-led email.
- Lead channel strategy, budget allocation, and scaling decisions across programmes and audiences.
- Drive continuous optimisation across audience targeting, creatives, landing pages, and bidding strategies.
- Balance growth and efficiency by actively managing CPL, CPA, conversion rates, and incremental returns.
Note: SEO is currently excluded from the scope of this role.
Analytics & Reporting:
- Establish robust analytics and measurement frameworks across the full demand funnel—from lead generation to enrolment and revenue.
- Develop dashboards, scorecards, and performance reviews to enable leadership-level decision making.
- Diagnose funnel bottlenecks, identify growth levers, and prioritise investments using data.
- Drive attribution, incrementality, and cohort-based analysis to improve ROI and predictability.
Marketing Automation & CRM Integration:
- Leverage marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) for lead nurturing, segmentation, and personalised journeys.
- Ensure seamless integration between acquisition channels, CRM systems, and admissions workflows.
- Improve lead quality, engagement, and enrolment conversion through lifecycle-based communication strategies.
Innovation & Optimisation:
- Lead structured experimentation across channels and funnel stages, including A/B testing and conversion rate optimisation (CRO).
- Continuously test and optimise creatives, messaging, landing experiences, and funnel flows.
- Stay current on digital growth trends, analytics methodologies, and platform updates to keep ISB at the forefront of data-driven growth.
KPIs (Key Performance Indicators):
- Enrolment and revenue growth for executive and digital learning programmes
- Cost per lead (CPL) and cost per acquisition (CPA)
- Conversion rates and funnel efficiency across stages
- Return on ad spend (ROAS) and marketing ROI
- Funnel velocity and lead-to-enrolment cycle time
- Lead generation volume and quality (for executive and digital learning programs)
Qualifications & Experience:
- Minimum 15 years of experience in growth, performance marketing, or digital acquisition roles with clear ownership of revenue outcomes.
- Proven success in scaling customer acquisition in-house; agency-only experience will not be considered.
- Demonstrated experience owning full-funnel growth, including paid acquisition, analytics, and conversion optimisation.
- Prior P&L responsibility or ownership of large acquisition budgets with measurable ROI.
- Strong analytical orientation with hands-on experience in tools such as Google Analytics, dashboards, CRM systems (e.g., Salesforce), and marketing automation platforms.
- Deep understanding of experimentation, attribution, and data-driven growth frameworks.
- Prior experience in education, edtech, or high-value B2C/B2B services is strongly preferred.
- Strong leadership, stakeholder management, and communication skills.
