Director - Branding and Creative Strategy

Director – Branding and Creative Strategy

Roles & responsibilities:

Creative Leadership & Execution -

• Creative Direction:

  Provide hands-on and strategic creative direction across all marketing channels, including digital (website, social), advertising (print, video), product launches, and internal communications.

• Team Leadership:

  Lead, mentor, and inspire the internal Creative Team (designers, copywriters, video producers, etc.), fostering a culture of excellence, innovation, and collaboration.

• Agency Management:

  Oversee and manage external creative agencies, freelancers, and production partners, ensuring projects are delivered on time, within budget, and to the highest creative standards.

• Asset Management:

  Manage the creation and maintenance of a central brand and creative asset library.

Brand Strategy & Management -

• Define and Evolve Brand:

  Own the long-term vision, strategy, positioning, messaging, and voice of the brand.

• Guard Brand Integrity:

  Develop and enforce comprehensive brand guidelines, ensuring all departments (Marketing, Product, Sales, HR, etc.) adhere to visual and verbal standards.

• Market Insights:

  Conduct competitive analysis and use customer insights to inform brand evolution and differentiation.

• Brand Health Tracking:

  Define key brand health metrics (e.g., awareness, perception, affinity) and regularly report on performance to executive leadership.

Cross-Functional Collaboration & Operations –

• Stakeholder Alignment:

  Partner closely with Marketing, Product, and Sales VPs/Directors to translate business goals into compelling creative campaigns.

• Project Prioritization:

  Oversee the creative workflow, including intake, prioritization, and resource allocation, using project management tools to maximize efficiency.

• Budget Management:

  Manage the Brand and Creative department budget, tracking expenditures and forecasting future needs.

Required Skills & Experience -

• Bachelor's degree in Marketing, Design, Communications, or a related field (Master's preferred).
• 8+ years of progressive experience in brand management, creative direction, or advertising agency roles.
• 3+ years in a leadership role managing and mentoring a creative team.
• Exceptional portfolio demonstrating a deep understanding of brand strategy and creative execution across various media.
• Expert-level knowledge of design principles, typography, visual standards, and digital production processes.
• Proven ability to translate complex business objectives into clear, emotionally resonant creative strategies.
• Should be well-versed with Social Media / Influencer Marketing
• The ideal candidate will be responsible for events, masterclasses & webinars as a part of organic & network marketing.