Director - Branding and Creative Strategy

You will be responsible for defining, evolving, and championing the company's brand identity and ensuring its consistent and compelling expression across all touchpoints. This role requires a blend of strategic thinking, creative leadership, and team management to drive brand equity, recognition, and customer loyalty. You will lead the in-house creative team and manage external agency relationships. - Creative Direction: Provide hands-on and strategic creative direction across all marketing channels, including digital (website, social), advertising (print, video), product launches, and internal communications. - Team Leadership: Lead, mentor, and inspire the internal Creative Team (designers, copywriters, video producers, etc.), fostering a culture of excellence, innovation, and collaboration. - Agency Management: Oversee and manage external creative agencies, freelancers, and production partners, ensuring projects are delivered on time, within budget, and to the highest creative standards. - Asset Management: Manage the creation and maintenance of a central brand and creative asset library. - Define and Evolve Brand: Own the long-term vision, strategy, positioning, messaging, and voice of the brand. - Guard Brand Integrity: Develop and enforce comprehensive brand guidelines, ensuring all departments (Marketing, Product, Sales, HR, etc.) adhere to visual and verbal standards. - Market Insights: Conduct competitive analysis and use customer insights to inform brand evolution and differentiation. - Brand Health Tracking: Define key brand health metrics (e.g., awareness, perception, affinity) and regularly report on performance to executive leadership. - Stakeholder Alignment: Partner closely with Marketing, Product, and Sales VPs/Directors to translate business goals into compelling creative campaigns. - Project Prioritization: Oversee the creative workflow, including intake, prioritization, and resource allocation, using project management tools to maximize efficiency. - Budget Management: Manage the Brand and Creative department budget, tracking expenditures and forecasting future needs. Qualifications: - Bachelor's degree in Marketing, Design, Communications, or a related field (Master's preferred). - 8+ years of progressive experience in brand management, creative direction, or advertising agency roles. - 3+ years in a leadership role managing and mentoring a creative team. - Exceptional portfolio demonstrating a deep understanding of brand strategy and creative execution across various media. - Expert-level knowledge of design principles, typography, visual standards, and digital production processes. - Proven ability to translate complex business objectives into clear, emotionally resonant creative strategies. - Well-versed with Social Media / Influencer Marketing (Note: Omitted additional details of the company as it was not present in the provided Job Description),