Director- Brand Strategy

Job Description

Who We Are Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. More About The Role Burson India is hiring an inspirational and experienced Director Brand Strategy, to join our team. The ideal candidate will have a proven track record in creating earned-first creative strategies for top-tier corporate and consumer brands in India. You will collaborate with Burson India’s client servicing teams & award-winning creative Hub, contribute to high-value new business pitches, to deliver exceptional creative campaigns that drive measurable impact. The job involves developing and executing impactful brand and communication strategies, writing creative briefs, and leading the development and presentation of creative campaigns. You are also required to conduct research, analyze brand behavior, and work with clients and internal teams to achieve client goals. Strong understanding of brand strategy principles and practices. Excellent communication and presentation skills. Experience in developing creative briefs and leading creative development. Ability to conduct research and analysis. Strong client management skills. Experience with digital marketing and social media strategies. Leadership and team management experience (depending on the specific role). What You’ll Do Brand Strategy Development: Lead the development of earned-first creative strategies for key client accounts, ensuring they are both culturally and brand-relevant Turn clients’ business & communications challenges into actionable insights that inspire your colleagues and clients towards original ideas Client Partnership and Servicing Support: Collaborate with client servicing teams to develop comprehensive outreach strategies across earned, owned, and paid channels Present strategic recommendations to senior clients with confidence and clarity, demonstrating a deep understanding of their business objectives and communications needs New Business Development: Support high-value pitch opportunities with creative insights, ideas and planning Cross-functional Collaboration: Collaborate with Burson’s PR, digital, creative, content, and analytics teams to develop and deliver cohesive and compelling creative campaigns Facilitate brainstorming sessions and workshops to foster a culture of creativity Mentor junior team members in strategic thinking and planning Trend Analysis and Insights: Keep up to date with developments across earned, owned and paid channels in order to make the best use of them in client campaigns Stay abreast of cultural, social and consumer trends to inform strategic planning and decision-making. Experience That Contributes To Success Minimum 12 years of experience in creative strategy and brands with a focused development on earned-first, "PRable" ideas Experience in a leading PR, digital, or creative agency is preferred. Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to our clients’ C-suite. Strong analytical skills and proficiency in strategic planning tools and frameworks Multi-sector experience across tech, healthcare, BFSI, enterprise services, lifestyle, and entertainment Proven track record of award-winning campaign development in India At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work. For more information, visit www.bursonglobal.com. You Belong At Burson Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success. At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 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