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Director- Brand Strategy

Director- Brand Strategy

Cognizant

15 - 19 years

0 Lacs

chennai tamil nadu

Posted:5 days ago| Platform: Shine logo

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Skills Required

brand strategy content development marketing tactics brand architecture brand governance creative approaches global advertising campaigns brand guidelines

Work Mode

On-site

Job Type

Full Time

Job Description

As a brand and creative strategist on the Cognizant global Brand team, you will play a pivotal role in helping to strengthen the brand, changing perceptions, and setting the company apart from competitors in the fast-moving technology services industry. Your responsibilities will include collaborating with leaders on the marketing team and across the business to bring the Cognizant brand strategy to life in flagship brand experiences, such as in-person events, virtual events, videos, and HR/recruiting communications. You will also consult with other marketing leaders and channel owners in the development of creative approaches and high-profile content that creates a unified brand experience across various platforms like advertising campaigns, Cognizant.com, social media, thought leadership, and internal communication. In this role, you will be directing, motivating, managing, and working alongside Cognizant writers, designers, and agency partners to ensure that the brand's voice and message are consistent and on point. You will foster a spirit of creativity and strategic thinking that inspires others to understand, appreciate, and elevate the brand standards. Collaboration with key stakeholders, including HR, Marketing, and Communication teams, will be essential to ensure consistent messaging and branding across all relevant brand touchpoints. Additionally, you will need to stay up to date with industry best practices and emerging trends in employer branding and talent acquisition, particularly in the competitive India market. Your experience should include at least 15 years of corporate global brand experience with a global brand, with 5-7 years in a B2B corporate brand or agency environment outside India. Ideally, you should have built and executed brands at a global scale and possess solid subject matter expertise in all aspects of brand strategy and visual and verbal identity. The ideal candidate will have a strong working knowledge of modern marketing tactics and the ability to ensure brand experiences and marketing objectives are achieved across various channels. You should be driven to innovate brand strategy and expression, lead teams directly as well as through influence, and thrive in a dynamic, fast-paced work environment by responding to changing requirements with strategic solutions. Your experience should also include brand strategy at the brand level and across the business, brand architecture, global advertising campaigns, and brand guidelines/toolkits.,

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Director- Brand Strategy