Digital Media Specialist

Job Description

A member of ECCMA’s Marketing Team, with responsibility for web site management and social media. Part of an international team with bases in the US, Europe, India and Sri Lanka. Full time role Base: ECCMA India office, Vellore, in person Reporting to : Marketing Manager Probationary period : 3 months, successful completion of which will result in the position being made permanent Required Experience: Minimum 2 years working in a similar role working as a member of a business team preparing reports for a business management audience Responsibilities: 1. To ensure the effectiveness of the organization’s website and social media activity to reach and engage visitors and social media users 2. To monitor and report on the organization’s website and social media activity 3. To recommend action to continually improve website searchability, search ranking, visitor experience, visitor journey, and levels of engagement with the site and with the organization. Primary Duties: 1) Website Ensure effective implementation and management of Google webmaster tools, Google analytics and other analytics and reporting tools Provide weekly/monthly GoogleAnalytics-based reporting of website performance to the management team, highlighting key issues and recommendations for priority and longer-term action, for example to illustrate growth/trends/exceptions in Site engagement/interaction: Page visits, Sessions, Visit duration, Bounce rates, Events tracking Traffic and Acquisition: Visits, Unique visits, Visitors, Sources (direct, organic, referral etc), Demographics Monitor and conduct regular competitor-based keyword research and SEO keywords management; report on findings and implement changes requested by the management team Make recommendations for optimize landing pages for keywords, plus content development in response to trending keywords Manage and recommend keyword density on landing pages for best results Manage Google My Business listings Meta tags management: Meta Title, Keywords, description for every page in accordance with Google guidelines. Manage use of header tags for each landing page Identify and correct missing alt tags of images Identify, request and monitor fixes to HTML errors, Broken Links, Redirections like 301, 404 and etc of the website. Identify, request and monitor fixes to sitemap XML Monitor website loading speed and mobile compatibility. Correct any compatibility problems. Identify, request and monitor fixes to website backlinks including bad links through the disavow tool. Identify and rectify duplicate content Identify opportunities for use of graphic content and video to improve website engagement and visitor retention 2) Social Media management (LinkedIn as the primary focus) LinkedIn groups administration Group and page performance reporting weekly, including against specified engagement metrics Team posting performance reporting weekly Identify trending hashtag use and recommend hashtag use to the wider team 3) Other related duties as requested by Management. Required Business Skills · Fluent written and spoken English · Precision and accuracy in reporting · Ability to self-manage workload, and report on activity and outcomes · Ability to plan projects and negotiate task priorities and timescales · Ability to work effectively with team members · Powerpoint-based reporting · Analysis and business case development · Zoom-meetings participation · Interpersonal and human communication skills to work effectively with a senior management team Ability to attend 2 or 3 online meetings per week, based on normal business hours, US Eastern time zone (-05:00 UTC/-04:00 UTC) Required Technical Skills: · Data Analysis · Understanding of web analytics and SEO · Microsoft Office suite: proficiency in Excel, Word, Powerpoint · GoogleAnalytics · WordPress · LinkedIn page, content, group Administration · LinkedIn analytics and reporting · Management of email campaigns Desired Skills: · HTML/CSS/Javascript · CMS · UX design · Google webmaster tools or equivalent · Graphic design and visual representation of technical information