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Digital Media Specialist

Digital Media Specialist

Socialbeat

2 - 4 years

0 Lacs

bagalur karnataka india

Posted:5 days ago| Platform:

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Skills Required

twitter planning reporting research optimization marketing mobile video monitoring transactions analyze data flow reports coordination certification analytics

Work Mode

On-site

Job Type

Full Time

Job Description

General Knowledge

Understanding of PPC Campaigns
Understanding of advertising on Google, Facebook, Linkedin and Twitter

Experience

2-4 years of experience in

Planning, implementing and reporting the performance of PPC campaigns for multiple clients
Keyword research and analysis
Media Planning
Budget optimization

Platforms

Google Marketing Platform
Specifically Google Adwords (Display, Mobile App, Video) and Analytics
Bing Editor

Qualities

Constant monitoring of performance of multiple campaigns
Attention to small details
Updated on the latest trends on the above mentioned platforms

Responsibilities

Set up and run large scale PPC campaigns
Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day if needed)
Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
Track and analyze website traffic flow and provide regular internal reports.
Create performance reports with recommendations for improvements.
Intra-team coordination to understand how the campaigns can yield more quality leads

Certification is Google AdWords and Analytics is preferred.

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