Digital Marketing Strategist – Financial Consulting

Digital Marketing & Growth Analyst

digital presence, campaign execution, content distribution, and analytics

Digital Marketing Execution

• Execute digital marketing initiatives across:
• LinkedIn
• Search engines (SEO / SEM)
• Website content and landing pages
• Support campaigns aimed at:
• Corporate visibility
• Thought leadership
• Business development enablement
  

Content & Campaign Support

• Support creation and distribution of:
• Corporate posts
• Thought leadership content
• Market updates and announcements
• Coordinate with internal teams to ensure messaging is:
• Professional
• Compliant
• Aligned with financial consulting standards
  

Lead & Business Development Support

• Support digital initiatives that assist:
• Lead generation
• Outreach visibility
• Brand recall among SMEs and mid-sized corporates
• Track and report digital campaign performance relevant to business development efforts

Website & Online Presence Management

• Manage and update website content in coordination with overseas teams
• Ensure consistency in messaging, branding, and tone
• Support SEO optimization and performance improvements
  

Analytics & Reporting

• Track key metrics including:
• Website traffic
• Campaign engagement
• Lead sources
• Prepare periodic performance reports for management review
• Provide data-driven insights to improve campaign effectiveness
  

Process & Coordination

• Follow structured processes for approvals, publishing, and updates
• Maintain content calendars and campaign trackers
• Coordinate closely with GCC and Asia teams across time zones
  

Digital Marketing Skills

• Strong understanding of:
• B2B digital marketing
• LinkedIn marketing
• SEO fundamentals
• Paid and organic campaigns
• Experience supporting professional services or financial services marketing
  

Analytical & Technical Skills

• Comfortable with:
• Google Analytics
• Campaign dashboards
• Excel / reporting tools
• Ability to interpret data and translate it into actionable insights
  

Communication & Professional Skills

• Excellent written English
• Strong attention to detail
• Ability to maintain professional, corporate tone
• Comfortable working with senior stakeholders remotely
  

• Bachelor’s degree in

  Marketing, Business, Communications, or Management

• 2–6 years

  of experience in:
• Digital marketing
• B2B marketing
• Financial services or consulting marketing (preferred)
• Exposure to international markets (GCC / Asia) is an advantage