Digital Marketing Specialist

About us

PLM Market Research

CAD, CAM, CAE, MBSE, PLM

Position Overview:

The Digital Marketing Specialist will be responsible for

Key Responsibilities

Content Preparation & Distribution

• Compile and format daily industry news items from CIMdata’s research, solution provider announcements, and trusted sources
• Develop weekly summary emails highlighting key trends, commentaries, and event updates
• Maintain editorial consistency, clarity, and professional tone in all communications
• Collaborate with research and consulting teams to feature priority content

Email Marketing & Campaign Management

• Manage email lists, segment audiences, and ensure compliance with email marketing best practices
• Schedule and send daily and weekly communications using CIMdata’s marketing automation/email platform
• Monitor delivery rates, open rates, and click-through metrics; recommend improvements
• Using CIMdata CRM, manage relevant CIMdata’s daily and weekly email distribution lists, along with key PLM solution provider news contacts

Community Engagement & Branding

• Ensure email communications reflect CIMdata’s brand guidelines and support thought leadership positioning
• Identify opportunities to cross-promote CIMdata events, webinars, publications, and Knowledge Councils
• Gather feedback from subscribers to refine communication effectiveness

Analytics & Reporting

• Track and analyze performance of daily and weekly campaigns
• Provide regular reports to management on key metrics and trends
• Suggest adjustments to content, timing, or format based on audience engagement data

Qualifications

Education

• Bachelor’s degree in

  Marketing, Communications, Business

  , or related field

Experience

• 2- to 4

  -years of

  digital marketing

  or

  email marketing

  experience; familiarity with

  B2B

  marketing preferred
• Experience in

  content preparation

  and distribution, preferably within technology, consulting, or research-driven organizations

Skills

• Proficiency with

  email marketing platforms

  (e.g., Mailchimp, Constant Contact, HubSpot, or similar)
• Strong written and editorial skills with ability to simplify complex topics
• Basic understanding of

  HTML

  for email formatting is a plus
• Knowledge of

  analytics tools

  (Google Analytics, email campaign dashboards)
• Attention to detail, time management, and ability to manage daily deadlines

Personal Attributes

• Organized and process-driven, with strong follow-through
• Proactive communicator who collaborates well with internal teams
• Curious about PLM, digital transformation, and technology trends

What We Offer

• Opportunity to work with global thought leaders in PLM and digital transformation
• Exposure to leading solution providers, industrial organizations, and emerging technology trends
• A collaborative, learning-oriented environment with growth opportunities
• Ability to influence research that shapes industry strategies and decision-making
• Full time employment with all statutory benefits, personal accident and health insurance, paid vacation and local holidays as per regulations in India
• Fixed salary and performance-linked variable pay as per industry standards
• Hybrid working environment allowing flexible working hours