Digital Marketing Specialist

Apply: Interested candidates can directly send their Updated Resumes on our WhatsApp at 7011779791 or by email: hr@andaazfashion.com for Immediate Response.

About Us:

Andaaz Fashion is a household name in Indian fashion, offering an extensive range of exquisite clothing and accessories for women, men, and children. With our headquarters in India, we have gained immense popularity not only nationally but also internationally, serving customers worldwide. We have a presence in the UK, the US, Europe, and Malaysia. Our diverse collection includes sarees, salwar suits, lehengas, kurtis, sherwanis, and fusion wear.

● Our Website: www.andaazfashion.co.uk

● Our LinkedIn: https://www.linkedin.com/company/28026042/admin/feed/posts/

RESPONSIBILITIES:

1. Social Media Strategy & Growth

• Develop and execute comprehensive social media strategies to drive brand visibility, engagement, and audience growth across Instagram, Facebook, TikTok, Snapchat, YouTube, WhatsApp, and Pinterest.
• Manage the brand’s social media calendar, tone, and visual direction in collaboration with creative and photography teams.
• Oversee day-to-day posting, community management, and influencer collaborations.
• Identify and capitalize on trends, formats, and viral opportunities to maximize reach and brand recall.

2. Team Leadership & Coordination

• Lead and mentor a team of social media executives, content creators, and designers.
• Allocate responsibilities, set goals, and ensure timely execution of campaigns.
• Collaborate closely with marketing, product, and design teams to align digital efforts with overall brand objectives.

3. Paid Campaigns & Analytics

• Plan and monitor paid campaigns across Meta, Google, and other social platforms.
• Track performance metrics (engagement rate, followers, conversions, CTR, etc.) and present insights with improvement strategies.
• Optimize social ads and content for maximum ROI and audience engagement.

4. WhatsApp, SMS & Email Marketing

• Oversee WhatsApp, SMS and email marketing campaigns, ensuring consistent communication, product highlights, and re-engagement initiatives.
• Manage audience segmentation, automation, and creative communication strategy.

5. Creative Direction & Brand Voice

• Ideate and guide social-first content - reels, stories, look books, campaigns, and trend-based posts.
• Maintain consistency in brand aesthetics and messaging across all digital platforms.

SKILLS AND QUALIFICATIONS:

● Bachelor’s degree in Marketing, Communications, or a related field.

● 3+ years of experience in social media and digital marketing, with a proven track record of managing campaigns and leading teams.

● Experience in the fashion, lifestyle, or e-commerce brand is highly desirable.

● Strong understanding of social media platforms, digital advertising tools, and email marketing strategies.

● A creative mindset with the ability to translate fashion trends into captivating content and marketing campaigns.

● Excellent written and verbal communication skills.

● Analytical and data-driven with experience in tracking campaign performance and making strategic adjustments.

Additional Information:

• Location: Okhla, Phase-1, Okhla Industrial Area, New Delhi
• Mode: Work from Office Only
• Employment Type: Full Time

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

• Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• total work: 3 years (Required)

Work Location: In person