Digital Marketing Specialist

Job Summary: The ideal candidate will have hands-on experience in driving brand awareness, lead generation, and customer engagement through digital channels. You will play a critical role in promoting our offerings in real estate & construction ensuring high visibility, increased traffic, and improved conversion rates. Key Responsibilities: 1. Strategy & Planning Assist in developing and executing digital marketing strategies aligned with business goals. Identify digital trends and insights to optimize performance across platforms. 2. Campaign Management Plan and execute performance marketing campaigns (Google Ads, Meta Ads, etc.) to generate leads for real estate and hospitality projects. Manage PPC, SEO/SEM, social media, email marketing, and retargeting efforts. Monitor and optimize campaign budgets and KPIs. 3. Content & Social Media Create and schedule engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.). Coordinate with the content and design teams to develop creatives, videos, and landing pages. Maintain a strong digital presence for hotel/resort properties and construction projects. 4. Website & SEO Oversee website updates, structure, and UX to drive engagement and conversions. Conduct keyword research and on-page/off-page SEO for ranking improvement. 5. Analytics & Reporting Track, analyze, and report performance of all digital campaigns using Google Analytics, GA4, and other tools. Provide insights and recommendations for continuous improvement. 6. CRM & Automation Work with CRM tools to manage and nurture leads (e.g., HubSpot, Zoho, Salesforce). Implement marketing automation for email drip campaigns, WhatsApp, and SMS. Requirements: Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. Certification in Google Ads, Facebook Blueprint, or HubSpot is a plus. Experience: 2–4 years of digital marketing experience, preferably in real estate & construction Proven track record of running lead generation campaigns with measurable ROI. Skills: Proficiency in Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush), and email marketing platforms. Strong knowledge of WordPress, HTML basics, and CMS tools. Excellent communication, analytical, and project management skills. Preferred Industry Experience: Real Estate (Residential, Commercial) Construction & Infrastructure Projects