Digital Marketing Specialist

Job Overview:We are looking for a data-driven Performance Marketing Specialist with hands-on experience managing Facebook Ads (Meta) and Google Ads campaigns. You will be responsible for planning, executing, and optimizing paid media campaigns to drive customer acquisition, improve ROI, and support growth initiatives. Key Responsibilities Plan, execute, and manage performance-based advertising campaigns across Facebook (Meta) and Google Ads platforms. Set up and optimize campaigns across different objectives (lead generation, conversions, traffic, awareness, etc.). Conduct keyword research, A/B testing, audience targeting, and creative optimization. Monitor performance metrics, analyze data, and generate actionable insights to improve campaign outcomes. Collaborate with creative and content teams to develop high-performing ad creatives. Manage and report on advertising budgets to ensure efficient spend and maximum ROI. Stay up to date with the latest trends and best practices in digital marketing, particularly within Meta and Google ecosystems. Qualifications 6 months of experience in performance marketing, with a focus on Facebook and Google Ads. Proven track record of managing and scaling paid media campaigns. Strong analytical skills and experience with tools like Google Analytics, Meta Business Suite, and Google Ads Manager. Experience with conversion tracking, pixels, tag managers, and attribution models. Proficiency in Excel/Google Sheets for reporting and analysis. Strong understanding of customer funnels, landing page optimization, and remarketing strategies. Excellent communication and project management skills. Nice to Have: Experience with other platforms (LinkedIn, TikTok, YouTube Ads). Experience with e-commerce, SaaS, or lead-gen focused businesses. Familiarity with CRM tools and marketing automation platforms. What We Offer: Competitive salary and performance-based bonuses. Flexible working hours and remote work opportunities. Professional development and growth opportunities. A dynamic and collaborative team environment. How to Apply:Please submit your resume, a brief cover letter, and examples or results from past campaigns (optional but preferred).