Digital Marketing specialist (PPC)

Company Description

RMTS Global operates as a comprehensive digital media service provider specializing in various domains, including Digital Marketing, Ad Operations, Web Design and development, Creative Services, Ad Server Migration, Rich Media, Ad Creative, Reporting and data Analytics, Digital Marketing, Email Production and Deployment, Email Creative, and Mobile Application Development for devices like iPhone, iPad, and Android. Our partnerships extend to online publishers, ad networks, agencies, web marketing, and web design and development companies.

Our dedicated teams provide services around the clock and are equipped to offer on-site support to our global clientele. We take pride in delivering excellent service, maintaining superior quality, ensuring rapid turnaround times, and displaying a willingness to go above and beyond contractual obligations to guarantee efficient services. Our operational hub is located in Bangalore, India, and we have a strong global presence, with offices in New York (USA), London (UK), and Sydney (Australia).

Role Description

We are looking for a PPC Specialist who is good at communication and has extensive experience in media planning, setting up campaigns, reporting and optimizing on Social media (Facebook) and Search (Google Ads). Also preferred an ideal candidate with programmatic knowledge on adaptive / DV 360 tool.

Search Engine Marketing

· Responsible for media planning, setting up, reporting and optimizing Ads.

· Campaign structuring (creating multiple ad groups, keywords and writing ad copies)

· Track, detail report, and analyze website analytics and PPC initiatives and campaigns.

· Perform regular paid keyword discovery, expansion and optimization.

· Research and analyze competitor advertising links periodically.

· Manage client expectations of campaign expenses.

· Responsible for implementing, optimizing, and tracking our paid search (SEM) programs, following up with measurement and reporting of campaigns from start to end to ensure KPIs are achieved.

· Build and test new campaigns and ideas continuously

· Monitor client, competitor, and industry changes for best practices.

· Support data analysis and deliver ad hoc reports for all aspects of the SEM programs.

Social Media Marketing

· Responsible for media planning, setting up, reporting and optimizing Ads across key channels of Facebook, Microsoft Ads, Pinterest Ads Manager, Instagram and LinkedIn etc. Majorly on Facebook and Google Ads.

· Responsible for building social and paid search campaigns within the native platform as per specified instructions.

· Building UTMs to add to each campaign

· Accountable for updating and optimizing existing campaigns and monitoring its progress.

Create marketing strategies that focus on driving revenue, profitable campaigns, customer acquisition, etc.

· Oversee execution of social media campaigns ensuring alignment with specific instructions and brand goals and drive all customer discussions.

· Leverage measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.

· Track, report, and analyze KPI performance statistics of social media campaigns.

· Utilizing a range of techniques and gathering insights into campaigns, consumer behavior and implementing the learnings.

· Keep track of industry competitors’ activities and digital trends.

TECHNICAL COMPETENCIES:

• Google Analytics /metrics
• Media Planning
• Programmatic
• Social Media Marketing (Facebook)
• Campaign Management (Google Ads)
• Ad Optimization
• MS Office (For reporting purposes)
• Knowledge of Social Media Strategies
• Research Capability
• Keyword analysis
• Communication skills
• Working in an Agency, with programmatic experience is preferred
• Candidates with 2- 4 years of experience in paid media can apply

• Shift -EST hours (7:30 PM to 4 AM)