Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist Company: NovaNectar Services Pvt. Ltd. Location: GMS Road, Near Kamla Palace Chowk, Dehradun, Uttarakhand – 248001 Job Type: Full-Time Experience: 1–2 years preferred (Freshers with strong skills may apply) Salary: Competitive, based on experience and skills About NovaNectar Services Pvt. Ltd.: NovaNectar Services Pvt. Ltd. is a fast-growing digital services and marketing company based in Dehradun. We deliver cutting-edge solutions in digital marketing, branding, web development, and creative content to help businesses grow and succeed in the online space. Our team thrives on innovation, creativity, and performance-driven strategies. Job Summary: We are looking for an experienced and results-oriented Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing channels, tools, and strategies to drive online visibility, lead generation, and brand engagement. Key Responsibilities: Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and display advertising. Optimize content for the website and social media platforms to improve visibility and user engagement. Manage and improve the company’s and clients’ presence on search engines (SEO/SEM). Execute and analyze performance of paid ad campaigns (Google Ads, Meta Ads, etc.). Perform keyword research, competitor analysis, and market trends to improve performance. Generate reports using tools like Google Analytics, Google Search Console, and others to evaluate the success of marketing efforts. Collaborate with the design and content teams for campaign execution. Suggest and implement new ideas to drive user engagement and conversions. Requirements: Bachelor’s degree in Marketing, Digital Media, or a related field. 2–4 years of experience in digital marketing or a similar role. Proficiency in digital marketing tools (Google Ads, Meta Business Suite, SEMrush, Ahrefs, Canva, etc.). Solid understanding of SEO/SEM, email marketing, PPC, content strategy, and social media marketing. Experience in running and optimizing paid campaigns. Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Nice to Have: Certification in Google Ads, HubSpot, or Meta Blueprint. Basic knowledge of HTML/CSS or WordPress. What We Offer: A collaborative and innovative work culture Opportunities for professional growth and learning Exposure to diverse industries and projects Performance-based bonuses and incentives Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹15,000.00 per month Benefits: Paid sick time Paid time off Schedule: Morning shift Work Location: In person