Social Media Marketing Specialist

Job Description

Job Title: Social Media Marketing Specialist Company: NovaNectar Services Pvt. Ltd. Location: GMS Road, Near Kamla Palace Chowk, Dehradun, Uttarakhand – 248001 Job Type: Full-Time Experience: 1–3 years Salary: 12k to 15k About the Company: NovaNectar Services Pvt. Ltd. is a growing digital services company based in Dehradun, Uttarakhand. We specialize in providing end-to-end digital solutions including branding, web development, and online marketing. We’re a team of creative professionals dedicated to driving impactful growth for businesses across industries. Job Summary: We are looking for a dynamic and creative Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing our social media strategy to enhance brand awareness, improve marketing efforts, and increase customer engagement across all digital platforms. Key Responsibilities: Develop, implement, and manage social media strategy. Create engaging content for platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. Monitor social media channels, respond to comments/messages, and manage online community interactions. Collaborate with the design and content team to produce high-quality visuals and copy. Track KPIs, generate reports, and analyze performance metrics to optimize campaigns. Stay up-to-date with latest social media trends, tools, and best practices. Run paid ad campaigns and monitor ROI across platforms (Facebook Ads, Instagram Ads, Google Display, etc.). Work closely with the marketing team to align social media efforts with overall branding and promotional goals. Requirements: Bachelor’s degree in Marketing, Communications, or related field. 1–3 years of proven experience in social media marketing or digital marketing. Strong understanding of social media platforms and content strategies. Basic graphic designing skills (Canva, Adobe Photoshop, etc.) is a plus. Experience with analytics tools (Google Analytics, Meta Business Suite, etc.). Excellent communication and writing skills. Ability to work both independently and as part of a team. What We Offer: A creative and supportive work environment Opportunity to work on diverse client projects Career growth and learning opportunities Competitive salary and performance-based incentives Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹15,000.00 per month Benefits: Paid sick time Paid time off Schedule: Morning shift Work Location: In person