Digital Marketing Specialist

Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold’s mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The company's world-class family of brands includes BlueHost, HostGator, iPage, Domain.com, A Small Orange, MOJO Marketplace, BigRock, and ResellerClub.

As a Digital Marketing Specialist-SEM , you are responsible for managing the ad platforms for Newfold brands in the APAC region. This would include Planning, Implementation, Monitoring and Reporting of the company's paid Digital marketing campaigns across key media channels like Search (SEM), Display, Programmatic, Social and others.

What you’ll do & how you’ll make your mark.

• Create and manage digital marketing campaigns and operations from basic planning to setup, QA and final analysis
• Accountable for managing and optimizing Search and Display network campaigns across ad platforms
• Performance first approach with the aim of growing customer acquisition from digital channels and improving ROAS (return of ad spend)
• Produce daily, weekly, and monthly KPI reports and take necessary actions across all digital campaigns
• Examine and optimize metrics for campaigns using analytics/reporting tools like Google Analytics and other industry tools
• Draft, execute and monitor digital budget spending especially for the search/display ads
• Apply A/B testing on the campaigns to have a deeper understanding of the target audience behaviors
• Stay up with the latest trends and best practices in digital marketing and measurement tools please note, only those applicants with relevant industry experience will be contacted in relation to their application
• Assistance in other projects and assignments as required from time to time

Who you are & what you’ll need to succeed.

• 4 to 5 years of experience managing digital marketing (SEM/SEO)
• Extensive execution experience across Advertising platforms; Google Ads, FB Ads, Programmatic and others
• Demonstrated experience with website analytics tools (e.g. Google Analytics, Google Tag Manager and Google Search Console
• Passion for technology and understanding of the digital space and tools (social media and digital marketing)
• Have excellent communication skills in English
• A team player who can work across teams and cultures
• Willingness to grow and learn as a person
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Additional Job Description

• Ad Platforms (Must Have)

• Google Ads Manager
• Google Ads (AdWords)
• Google Campaign Manager 360
• Google Display & Video 360
• Google Search Ads 360
• Facebook Ad Platform | Instagram
• LinkedIn Ads
• Bing Ads

• Tools & Insights

• Google Insights Finder
• Google Looker Studio
• Google Keyword Planner
• Google Search Console
• Google Analytics (UA/360/GA4)
• YouTube Studio
• Adobe Analytics
• Tableau
• Advanced Excel, or similar)

• Good to have

• Tik-Tok Ads
• Native & Programmatic platforms - Taboola/Outbrain
• Twitter Ads
• Meta Advantage+ campaigns
• Microsoft Smart shopping campaigns

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from- home, hybrid, or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.
• All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold