Digital Marketing Specialist

Digital Marketing Specialist

Responsibilities

• Plan, execute, and optimize

  SEO strategies

  to improve search visibility and organic traffic.
• Manage and monitor

  Google Ads campaigns

  (Search, Display, Shopping, YouTube) for maximum ROI.
• Create, schedule, and manage

  social media content

  across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Develop engaging

  short-form videos

  (reels, shorts, stories) to drive brand awareness and engagement.
• Analyze performance metrics, prepare reports, and provide actionable insights to improve campaigns.
• Stay up-to-date with the latest

  digital marketing trends, tools, and algorithms

  .
• Collaborate with the design and development teams to ensure consistent brand messaging.

Requirements

• 2+ years of experience in

  digital marketing, SEO, and paid advertising

  .
• Proven experience managing

  Google Ads campaigns

  with measurable results.
• Strong understanding of

  social media platforms

  and content strategies.
• Hands-on experience with tools such as

  Google Analytics, Google Ads Manager, Facebook Business Manager, and SEO tools (Ahrefs, SEMrush, etc.)

  .
• Basic skills in

  video editing

  for short-form content (Canva, CapCut, Adobe Premiere, or similar).
• Strong analytical, communication, and organizational skills.
• Self-motivated with the ability to work independently and in a team environment.