Digital Marketing Specialist

Job Description

Job Description Job Title: Digital Marketing Expert Location: Chennai, India Employment Type: Full-time Department: Marketing Job Summary We are looking for a results-driven and experienced Digital Marketing Expert to join our dynamic team. You will be responsible for creating and executing comprehensive digital marketing strategies focused on SEO , Facebook & Instagram advertising , and Google campaign management . Your role will be key in driving targeted traffic, enhancing online visibility, generating high-quality leads, and optimizing conversions across digital platforms. Key Responsibilities Develop and execute holistic digital marketing strategies aligned with business goals, with a strong emphasis on SEO, Facebook & Instagram Ads, and Google Ads. Perform in-depth keyword research and implement on-page and off-page SEO strategies to boost search engine rankings and website traffic. Create, manage, and optimize Facebook and Instagram ad campaigns to drive engagement, lead generation, and brand awareness. Plan and manage Google Ads campaigns, including keyword targeting, bidding, A/B testing, and performance tracking to ensure optimal ROI. Monitor and analyze campaign performance metrics, user behavior, and conversion data using analytics tools to identify areas for improvement. Stay updated with the latest trends, tools, algorithm changes, and best practices in digital marketing, including evolving Meta (Facebook & Instagram) ad features. Collaborate with the content and design teams to develop SEO-optimized content, landing pages, and compelling ad creatives for social media platforms. Conduct conversion rate optimization (CRO) and regular A/B testing to refine user experience and increase campaign effectiveness. Use marketing automation and CRM tools to streamline lead nurturing and manage customer lifecycle workflows. Deliver detailed performance reports, insights, and strategic recommendations to stakeholders and team leads. Requirements Key Responsibilities: Deliver practical and theoretical training in Electronics and related modules such as IoT, sensors, and Python programming. Design and present engaging lessons for both online and face-to-face learning environments. Develop high-quality training content aligned with UK and/or Australian vocational qualification standards. Assess student work and provide timely, constructive feedback. Maintain accurate learner records and support internal verification processes. Support students with academic and technical mentoring. Essential Qualifications & Experience: Bachelor’s degree in Electronics, Electrical Engineering, Mechatronics, or a related discipline. Minimum 2 years of recent industry experience in electronics, embedded systems, or IoT. Practical knowledge in IoT platforms, sensor integration, and proficiency in Python. Strong communication skills with a passion for skill-based education. Willingness to undergo teacher training and adapt to competency-based teaching methods. Desirable: Exposure to UK BTEC or Australian VET curriculum standards. Familiarity with outcome-based education and learner-centered pedagogy. Project-based learning or mentorship experience. Excellent communication skills in spoken / written English. Training & Support: Full support and training in lesson planning, assessment design, and instructional delivery. Continuous professional development and mentorship under senior faculty. Show more Show less