Digital Marketing Specialist

Company Description

Ivtex Corporate Solutions is dedicated to providing high-quality, technology-driven solutions that adapt to the dynamic needs of its clients. With expertise in AI, Data Analytics, Consulting, Emerging Technologies, and Cybersecurity, we empower businesses to thrive in an increasingly digital world. By collaborating with organizations across industries, we deliver robust, scalable, and future-ready solutions. Our mission is to enhance operational efficiency, foster innovation, and drive success for our clients.

Role Description

1. Website Management

• Update website content, banners, blogs, and service pages regularly.
• Manage CMS platforms such as

  WordPress, Shopify, or Wix

  .
• Ensure website performance, mobile responsiveness, and proper UI/UX alignment.
• Coordinate with developers/designers for major website changes.
• Track website analytics and provide recommendations for improvement.

2. Digital Marketing

• Plan and execute SEO strategies including

  On-page, Off-page, and Technical SEO

  .
• Manage

  Google Ads, Facebook/Instagram Ads, and LinkedIn Ads

  .
• Handle daily posting, engagement, and growth across all social media channels.
• Conduct keyword research, competitor analysis, and market trends study.
• Manage email marketing campaigns (Mailchimp/Zoho Campaigns).
• Create digital content (blogs, posts, short videos, reels as needed).

3. Content & Branding

• Write basic content for website pages, blogs, and social media posts.
• Coordinate with the design team for creatives and marketing assets.
• Maintain consistent branding across all digital platforms.

4. Reporting

• Track and analyze campaign performance, website analytics, and SEO metrics.
• Prepare weekly and monthly digital performance reports for management review.

Required Skills & Qualifications

• Bachelor’s degree in

  Marketing, Digital Marketing, Computer Science, IT, Mass Communication

  , or related field.
• Strong knowledge of

  SEO, Google Analytics, Google Search Console

  , and Social Media Management.
• Experience with

  WordPress

  or other CMS platforms.
• Basic understanding of

  HTML/CSS

  (preferred).
• Knowledge of

  Canva/Photoshop

  for basic graphic design.
• Strong communication, creativity, and analytical skills.

Preferred Qualifications

• Certifications in

  Google Ads, SEO, or Digital Marketing

  .
• Experience with email automation and lead generation campaigns.

• 1–2 years of experience

  , preferably candidates from

  Odisha

  .

Benefits

• Internet reimbursement
• Provident Fund

Experience Requirements

• Digital Marketing Specialist:

  1 year

  (Required)
• SEO:

  1 year

  (Required)
• WordPress:

  1 year

  (Required)
• Canva:

  1 year

  (Required)

How to Apply

Walk-in Interview

From Date:

Venue:

2nd Floor, Tower-1 Commercial Complex,

NBCC Imperia, 203, MCL Road,

New Government Colony,

Mancheswar, Bhubaneswar, Odisha – 751017

Google Map Link: https://share.google/dQTGuXkCnjQRyhTEE

online or offline interview

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