Digital Marketing Specialist

5 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

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About GoodSpace AI

AI-powered HR Tech platform

Role Overview

Performance Marketing Specialist

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on

    Google Ads, LinkedIn Ads, Meta Ads, and other digital channels

    .
  • Drive

    lead generation, user acquisition, and brand awareness

    for the GoodSpace AI platform.
  • Monitor and analyze performance metrics (

    CAC, CTR, CPC, ROAS, LTV

    ) and optimize for maximum ROI.
  • Run

    A/B testing

    on ad creatives, landing pages, and targeting strategies.
  • Collaborate with the content, design, and sales teams to ensure campaign alignment with business goals.
  • Manage and track marketing budgets across channels.
  • Generate regular performance reports and share insights with leadership.
  • Stay updated with industry trends, competitor strategies, and emerging digital marketing tools.

Required Skill Sets

  • 2–5 years of hands-on experience in

    Performance/Digital Marketing

    .
  • Strong knowledge of

    Google Ads, LinkedIn Ads, Meta Business Manager

    .
  • Proficiency in

    SEO, SEM, and marketing automation tools (HubSpot, Zoho, Marketo, etc.)

    .
  • Experience with

    Google Analytics, Tag Manager, Data Studio, or similar BI tools

    .
  • Strong analytical skills with the ability to interpret data and make decisions.
  • Excellent communication, creativity, and problem-solving skills.

Good to Have

  • Experience in

    B2B SaaS or HR Tech industry

    .
  • Knowledge of

    A/B testing tools, retargeting, and programmatic advertising

    .
  • Certifications in Google Ads, LinkedIn Marketing, or Analytics.

Why Join Us

  • Be part of a

    fast-growing AI-driven HR Tech startup

    .
  • Opportunity to

    build and scale performance marketing from the ground up

    .
  • Work with a passionate, high-energy team.
  • Competitive compensation and growth opportunities.

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