Digital Marketing Specialist

About This Role

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field
• 2–4 years of hands-on experience in Digital Marketing, preferably in IT services or consulting
• Proven experience managing digital campaigns across multiple platforms (LinkedIn, Google, Meta, etc.)
• Strong understanding of SEO, SEM and performance marketing metrics
  

Responsibilities

• Plan, execute and optimize multi-channel digital marketing campaigns to increase brand visibility and lead generation
• Manage and grow social media channels through engaging content and community interaction
• Monitor and analyze web analytics and campaign performance data to derive insights and improve ROI
• Collaborate with internal teams (design, content, sales) to align marketing initiatives with business goals
• Develop and manage paid ad campaigns on Google, LinkedIn and Meta platforms
• Create reports and dashboards to track key performance indicators (KPIs) and present actionable insights
• Stay updated with emerging trends, tools and best practices in digital marketing
  

Preferred Candidate Profile

• Highly creative with a passion for data-driven marketing and innovation
• Strong analytical thinker with the ability to interpret numbers into strategy
• Excellent written and verbal communication skills
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously
• Prior experience in B2B or technology-driven industries will be an advantage
• Hands-on experience with digital marketing and analytics tools such as Google Analytics, Tag Manager and Search Console
• Proficient in using social media management platforms like Zoho Social, Hootsuite or Buffer for planning and performance tracking
• Experience in marketing automation and CRM tools including Mailchimp, HubSpot and Zoho CRM
• Familiarity with lead generation and outreach tools such as Apollo.io for campaign execution and audience targeting
  

• Work with a diverse portfolio of clients in the tech industry, gaining exposure to innovative projects
• Be part of a forward-thinking team that values creativity, collaboration and continuous learning
• Competitive salary and benefits with opportunities for growth and professional development
• A supportive, flexible and inclusive work environment that fosters innovation
  

• Social Media Marketing (LinkedIn, Instagram, X, Facebook)
• Google Ads & Analytics
• SEO & SEM Campaign Management
• Marketing Automation Tools (HubSpot, Mailchimp, etc.)
• Content Strategy & Copywriting
• Web Analytics and Performance Tracking
• Branding & Lead Generation
• Data Interpretation and Reporting
  

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