Digital Marketing Specialist

​We are looking for a data-driven and results-oriented Digital Marketing Executive to manage and optimize our paid advertising efforts, primarily focusing on Meta (Facebook/Instagram) campaigns and ensuring high-converting Google-focused landing pages. You will be responsible for the end-to-end execution, analysis, and optimization of campaigns to drive high-quality leads and conversions.

​Key Responsibilities:​1. Paid Media Campaign Management (Meta & Google):

• ​Plan, execute, and manage daily budgets and operations for paid social campaigns on Meta Ads Manager (Facebook/Instagram), focusing on audience segmentation, creative testing, and scaling successful ads.
• ​Manage Google Ads campaigns (Search, Display, YouTube) to drive targeted traffic to dedicated landing pages.
• ​Conduct continuous A/B testing on ad copy, visuals, audience targeting, and campaign structure to improve key performance indicators (KPIs) like CTR, CPC, CPL, and ROAS.
• ​Monitor and analyze campaign performance metrics daily, adjusting strategies in real-time to maximize ROI.

​2. Landing Page Optimization & Conversion Rate Optimization (CRO):

• ​Develop, implement, and manage high-performing landing pages specifically designed for Google Ads traffic, ensuring mobile-friendliness and fast load times.
• ​Collaborate with design and content teams to ensure landing page messaging aligns seamlessly with the ad copy.
• ​Conduct A/B/n testing on landing page elements (headlines, CTAs, forms, layout) using tools like Google Optimize (or similar) to maximize conversion rates.
• ​Analyze user behavior on landing pages using tools like Google Analytics, heatmaps, and session recordings to identify and fix friction points.

​3. Reporting and Analysis:

• ​Generate regular, detailed performance reports on all Meta and Google campaigns, highlighting key trends, insights, and optimization recommendations.
• ​Ensure accurate conversion and pixel tracking is set up and working correctly across all platforms (Meta Pixel, Google Tag Manager, Google Analytics 4).
• ​Provide data-backed strategic recommendations for future campaign direction and budget allocation.

​Essential Skills & Requirements:

• ​1-3 years of proven, hands-on experience managing and optimizing Meta (Facebook/Instagram) Ads and Google Ads (Search/Display/PPC).
• ​Demonstrable experience in Conversion Rate Optimization (CRO) and landing page testing/management.
• ​Expertise in setting up and troubleshooting tracking via Google Tag Manager (GTM), Meta Pixel, and Google Analytics (GA4).
• ​Strong analytical skills with the ability to interpret data, identify patterns, and translate findings into actionable strategies.
• ​Proficiency with relevant tools: Meta Ads Manager, Google Ads Platform, Google Analytics, and a CRO tool (e.g., Google Optimize, VWO, Unbounce).
• ​Excellent communication and collaboration skills to work with creative and development teams.
• ​Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person