Fiveland homes PVT LTD

​We are looking for a data-driven and results-oriented Digital Marketing Executive to manage and optimize our paid advertising efforts, primarily focusing on Meta (Facebook/Instagram) campaigns and ensuring high-converting Google-focused landing pages. You will be responsible for the end-to-end execution, analysis, and optimization of campaigns to drive high-quality leads and conversions. ​Key Responsibilities:​1. Paid Media Campaign Management (Meta & Google): ​ Plan, execute, and manage daily budgets and operations for paid social campaigns on Meta Ads Manager (Facebook/Instagram), focusing on audience segmentation, creative testing, and scaling successful ads. ​ Manage Google Ads campaigns (Search, Display, YouTube) to drive targeted traffic to dedicated landing pages. ​Conduct continuous A/B testing on ad copy, visuals, audience targeting, and campaign structure to improve key performance indicators (KPIs) like CTR, CPC, CPL, and ROAS. ​Monitor and analyze campaign performance metrics daily, adjusting strategies in real-time to maximize ROI. ​2. Landing Page Optimization & Conversion Rate Optimization (CRO): ​ Develop, implement, and manage high-performing landing pages specifically designed for Google Ads traffic, ensuring mobile-friendliness and fast load times. ​Collaborate with design and content teams to ensure landing page messaging aligns seamlessly with the ad copy. ​Conduct A/B/n testing on landing page elements (headlines, CTAs, forms, layout) using tools like Google Optimize (or similar) to maximize conversion rates. ​Analyze user behavior on landing pages using tools like Google Analytics, heatmaps, and session recordings to identify and fix friction points. ​3. Reporting and Analysis: ​Generate regular, detailed performance reports on all Meta and Google campaigns, highlighting key trends, insights, and optimization recommendations. ​Ensure accurate conversion and pixel tracking is set up and working correctly across all platforms (Meta Pixel, Google Tag Manager, Google Analytics 4). ​Provide data-backed strategic recommendations for future campaign direction and budget allocation. ​Essential Skills & Requirements: ​ 1-3 years of proven, hands-on experience managing and optimizing Meta (Facebook/Instagram) Ads and Google Ads (Search/Display/PPC) . ​Demonstrable experience in Conversion Rate Optimization (CRO) and landing page testing/management. ​Expertise in setting up and troubleshooting tracking via Google Tag Manager (GTM) , Meta Pixel , and Google Analytics (GA4) . ​Strong analytical skills with the ability to interpret data, identify patterns, and translate findings into actionable strategies. ​Proficiency with relevant tools: Meta Ads Manager , Google Ads Platform , Google Analytics , and a CRO tool (e.g., Google Optimize, VWO, Unbounce). ​Excellent communication and collaboration skills to work with creative and development teams. ​Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience). Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Work Location: In person