Digital Marketing Specialist

We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will have hands-on experience in executing digital campaigns and should also have a good working knowledge of Photoshop and basic web designing. You will be responsible for planning, implementing, and managing marketing campaigns that promote our company and its products/services.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 1-3 years of experience in digital marketing.
• Proficiency in Photoshop, or other graphic design tools.
• Basic knowledge of web design and development (HTML, CSS, WordPress).
• Understanding of performance marketing, conversion, and online customer acquisition.
• Familiarity with Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, etc.).
• Strong analytical skills and data-driven thinking.
• Excellent communication and organisational skills.
• Experience in Whats app Marketing

Key Responsibilities:

• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
• Design and edit marketing materials, creatives, and social media content using Adobe Photoshop or similar tools.
• Assist in website design updates and landing page creation using tools like WordPress, HTML/CSS, or any CMS platform.
• Manage and grow company presence on social media platforms (Facebook, Instagram, LinkedIn, X, etc.).
• Monitor and report on performance metrics using Google Analytics, Facebook Insights, etc.
• Collaborate with content, design, and development teams to ensure brand consistency.
• Conduct keyword research and implement SEO best practices.
• Stay up-to-date with current digital trends and technologies.

Preferred Qualifications (Bonus):

• Experience with email marketing tools like Mailchimp or HubSpot.
• Basic video editing skills.
• Knowledge of UI/UX principles.
• Certification in Google Ads, Facebook Blueprint, or similar.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunity to work in a fast-paced and creative environment.
• Professional development and training opportunities.
• Friendly and collaborative team culture.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person