Digital Marketing Specialist

Job Title : Digital Marketing & New Initiatives

Total Experience Required : 5 to 12 years

Responsibilities

• Digital Marketing & Social Media Management

• Plan, execute, and monitor digital marketing initiatives across all major platforms (Facebook, Instagram, LinkedIn, and YouTube).
• Manage daily posting, scheduling, coordination of creatives, and timely publishing of content.
• Monitor trends and suggest moments worthy of moment marketing.
• Plan and execute paid campaigns/boosting to enhance reach, engagement, and lead generation.
• Oversee community management, including comment monitoring, timely responses, and engagement.

• SEO & Website Support

• Develop and execute SEO strategies to improve website rankings and organic traffic.
• Coordinate keyword research, content optimization, metadata enhancement, and technical fixes.
• Track and report organic performance KPIs (search visibility, traffic, backlinks).
• Ensure regular tracking and maintenance of SEO KPIs of the website.
• Do a quarterly audit of the website to update content in relevant pages.

• Data Analytics, Insights & Reporting

• Track digital KPIs across platforms—reach, engagement, follower growth, CTR, conversions.
• Build monthly and periodical dashboards capturing performance and insights.
• Analyse campaign results to guide strategy, content planning, and platform-level optimization.
• Present performance reports with actionable recommendations.

• Content Calendar

• Plan and maintain a content calendar and indicate where the pipeline depletes.
• Continuously experiment and optimize the calendar based on what works.
• Collaborate with BUs to ensure systematic BU representations.
• Monitor competition continuously and adapt according to industry trends.

Key Performance Indicators (Indicative)

• Growth in follower base and engagement across platforms.
• Performance of paid campaigns (reach, leads, CTR, conversions).
• Quality, volume, and timeliness of posts, videos, and campaign rollouts.
• SEO performance (organic traffic growth, keyword rankings).
• Success of influencer partnerships and digital-first initiatives.
• Impact and innovation quotient of on-ground activations.
• Quality and consistency of dashboards, reports, and insights.
• Internal stakeholder feedback on responsiveness, creative quality, and collaboration.

Required Skills

• Technical / Functional Skills

• Strong understanding of digital marketing, platform algorithms, and content best practices.
• Proficiency in social media management and scheduling (e.g., Google Ad Manager, Meta Business Suite).
• Knowledge of SEO tools (Google Analytics, Search Console, SEMrush, etc.).
• Good command of performance marketing basics (boosting, targeting, metrics).
• Understanding of influencer marketing workflows and contract management.
• Basic skills in evaluating design and creative quality.

• Behavioural Competencies

• Strong sense of digital trends and storytelling.
• Strong planning, prioritization, and multitasking skills.
• Proactive, agile, and solution-oriented.
• Strong stakeholder management and coordination capability.
• Analytical mindset with attention to detail.
• An inclination towards content and creative side of digital marketing would be an added advantage.