Digital Marketing Specialist

Job Title:

Location:

Company:

Shift

About Us:

iMarketo, a unit of ConnectedStars, Seattle based dynamic digital marketing company that provides comprehensive marketing solutions to businesses in North America, helping them grow their online presence. We focus on delivering top-notch services in SEO, social media, content marketing, PPC, and more. We are looking for an experienced Marketing Manager to manage our clients' marketing needs and deliver results-driven strategies on our behalf.

Position Overview:

As a Sr Marketing Manager at iMarketo, you will be responsible for managing relationships with our clients, understanding their business goals, and ensuring that marketing strategies align with their objectives. You will work closely with cross-functional teams to develop, execute, and optimize marketing campaigns that drive growth and customer engagement. Your role will be critical in maintaining client satisfaction, delivering marketing initiatives, and enhancing brand performance.

Key Responsibilities:

• Act as the primary point of contact for clients, managing their digital marketing campaigns and ensuring effective communication throughout.
• Understand clients’ business objectives and develop tailored marketing strategies to meet their goals.
• Lead the planning, execution, and optimization of marketing campaigns across various channels (SEO, PPC, social media, content marketing, email marketing, etc.).
• Collaborate with internal teams (content creators, designers, and developers) to ensure the timely and successful delivery of marketing initiatives.
• Monitor and analyze campaign performance metrics, providing clients with reports and actionable insights.
• Identify new growth opportunities for clients and recommend strategies to maximize ROI.
• Handle client onboarding, ensuring smooth transitions and understanding of services provided.
• Stay up-to-date with the latest industry trends, tools, and technologies to ensure client campaigns remain cutting-edge and competitive.
• Manage marketing budgets, ensuring effective use of resources to meet objectives.
• Resolve any client concerns or issues proactively and ensure high levels of client satisfaction.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a focus on client management.
• Proven track record of developing and managing successful marketing campaigns across various channels.
• Strong understanding of SEO, SEM, social media marketing, and content marketing.
• Excellent communication, presentation, and client relationship management skills.
• Analytical mindset with the ability to interpret data and deliver actionable insights.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.
• Experience with marketing tools such as Google Analytics, Google Ads, Facebook Ads, and marketing automation platforms.
• Team player with strong leadership skills and a customer-centric approach.