Digital Marketing Specialist

Job Description – Performance Marketing Executive

Job Title: Performance Marketing Executive
Experience: 1–2 Years
Location: Chennai
Employment Type: Full-time

Role Summary:

We are seeking a proactive and data-driven Performance Marketing Executive with 1–2 years of hands-on experience in Google Ads and Meta Ads. The ideal candidate will plan, execute, and optimize digital ad campaigns that drive traffic, leads, and conversions. The role involves collaborating with internal teams to develop impactful creatives, manage budgets efficiently, and deliver measurable campaign results across multiple platforms.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
• Develop and manage keyword strategies, ad copies, targeting, and budgets
• Run lead generation, remarketing, and conversion campaigns to achieve business goals
• Monitor and analyze campaign performance metrics such as CTR, CPC, CPA, and ROAS
• Collaborate with the design and content teams to create high-performing ad creatives and landing pages
• Conduct A/B testing on creatives, ad formats, and audience targeting
• Track campaign performance using Google Analytics, Meta Business Suite, and Data Studio
• Stay updated on industry trends, tools, and platform updates
• Visit events or client locations to capture and promote digital content when required

Requirements:

• Bachelor’s degree in marketing, Business, or related field
• 1–2 years of proven experience managing Google Ads and Meta Ads campaigns
• Proficiency in Google Ads Manager, Meta Business Suite, and Analytics tools
• Strong understanding of campaign optimization and performance metrics
• Excellent communication, coordination, and analytical skills
• Basic knowledge of Canva or Adobe tools for creative management

Good to Have:

• SEO (On-page/Off-page) knowledge to complement ad campaigns
• Google Ads or Meta Certifications
• Experience with LinkedIn Ads, Mailchimp, or CRM tools (Zoho, HubSpot)
• Familiarity with conversion tracking, tag management, or landing page optimization

What You Get:

• A creative and collaborative work environment
• Opportunity to run and scale impactful digital campaigns
• Cross-functional collaboration with design and content teams
• Travel opportunities for on-site content creation
• Continuous learning, skill development, and performance-based incentives

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Ability to commute/relocate:

• K K Nagar, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 4 years (Preferred)

Location:

• K K Nagar, Chennai, Tamil Nadu (Required)

Work Location: In person