Digital Marketing Specialist

Job Title: Digital Marketing Specialist Location: Vashi Job Type: Full-time / Part-time / Contract (Specify as needed) Department: Marketing Reports To: Director Job Summary: We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to join our team in Vashi. The ideal candidate will be responsible for developing and optimizing multi-channel digital campaigns that target B2B audiences, specifically in the USA market. Your work will drive brand awareness, website traffic, and lead generation. Key Responsibilities: Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising. Develop and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, etc., tailored to the USA market. Create and manage targeted B2B marketing campaigns to reach decision-makers across industries. Optimize website content and structure for SEO to improve organic search rankings. Manage and grow social media presence through engaging and relevant content. Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing actionable insights. Coordinate with designers and content creators to produce digital assets (ads, landing pages, infographics, etc.). Develop and manage email marketing campaigns including newsletters and drip campaigns. Stay current with industry trends, competitor activities, and best practices in digital marketing. Requirements: Bachelor's degree in Marketing, Business, Communications, or related field. Minimum 2 years of hands-on experience in digital marketing, with proven B2B marketing experience targeting the USA market. Solid knowledge of SEO, PPC, social media advertising, content marketing, and lead generation strategies. Proficiency with digital tools, including: Google Ads Google Analytics Facebook & LinkedIn Ads Manager SEMrush or similar Strong written and verbal communication skills. Familiarity with HTML/CSS and CMS platforms like WordPress is a plus. Preferred Skills: Experience with marketing automation platforms (e.g., HubSpot, Mailchimp). Basic graphic design skills using Canvas, Photoshop, or similar tools. Certifications in Google Ads, HubSpot, or other digital platforms are a plus. What We Offer: Competitive salary and performance-based incentives. Flexible working hours with potential for remote work. A collaborative, supportive, and high-growth work environment. Opportunities for learning, development, and career progression. Best Regards, Mrs. Anuja Ajinkya Bandri Senior Human Resources Executive  Email: .hransarigreenenergy@gmail.com