Digital Marketing Specialist

About the Role

Bonfring Technology Solutions is looking for an experienced Digital Marketing Specialist (2–3 years) to lead both paid and organic lead generation campaigns across Google, Meta, and LinkedIn. The ideal candidate will be an expert in planning, executing, and optimizing digital strategies that drive measurable results in the academic and publishing sector.

Key Responsibilities

• Run and optimize Google, Meta, and LinkedIn Ads for lead generation.
• Develop organic marketing strategies through SEO, content, and social media.
• Manage email and WhatsApp campaigns to convert leads into clients.
• Track and report key marketing metrics (CTR, CPC, conversions, ROI).
• Use tools like Apollo.io, Lusha, MailerLite, and CRM platforms for automation and lead validation.
• Collaborate with design/content teams for ad creatives and landing pages.

Requirements

• 2–3 years of experience in digital marketing or lead generation.
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Campaign Manager.
• Knowledge of SEO, email marketing, and marketing automation tools.
• Strong analytical, communication, and creative thinking skills.

Preferred Skills

• Experience in academic/research marketing or publication support.
• Familiarity with Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
• Basic design experience (Photoshop, Canva, Figma).
• Video Editing (CapCut, Premiere Pro, etc.)

What We Offer

• Competitive salary + performance incentives.
• Growth opportunities in a fast-evolving digital marketing environment.
• Supportive and collaborative culture.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person