Digital Marketing Manager

Job Description

Job Summary: We are looking for a highly motivated and experienced Digital Marketing Manager to lead and implement our digital marketing strategy. The ideal candidate will be responsible for developing, executing, and optimizing online marketing campaigns across various channels to build brand awareness, generate leads, and drive online engagement. Key Responsibilities: · Develop and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing. · Plan and execute all digital marketing strategies to enhance online visibility and brand positioning. · Lead performance marketing efforts using tools like Google Ads, Facebook Ads, LinkedIn Ads, etc. · Optimize content for the website and social media platforms for better search engine visibility. · Track and analyze website traffic flow and provide regular internal reports. · Identify new digital marketing trends and ensure the brand is at the forefront of industry developments. · Manage and improve lead generation campaigns, measuring ROI and KPIs. · Oversee company’s social media accounts and ensure engaging and consistent content delivery. · Collaborate with the design and content team to create compelling promotional materials. · Handle online reputation management and brand communication. Desired Skills & Qualifications: · Bachelor’s or Master’s degree in Marketing, Communications, or related field. · Proven experience of 5+ years in digital marketing roles, preferably in the manufacturing or industrial domain. · Strong knowledge of SEO, Google Analytics, Google Ads, and social media advertising platforms. · Excellent verbal and written communication skills. · Ability to lead a team and manage multiple projects simultaneously. · Creative mindset with attention to detail. · Experience with marketing automation tools and CRM systems is a plus. Show more Show less