Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Rajouri Garden, New Delhi

Experience Required: 7–9 Years

Industry: Healthcare / Wellness / D2C

Department: Marketing

Reporting To: Founder

Working Days: 6

Role Overview:

We are looking for an experienced and performance-driven Digital Marketing Manager to lead our growth engine. You will be responsible for driving paid user acquisition, optimizing marketing funnels, and improving conversion metrics. The ideal candidate will bring a strategic mindset and a hands-on approach to scale our customer acquisition profitably.

Key Responsibilities

Paid Marketing & Strategy

Lead performance marketing on Google Ads, Meta Ads and other lead generation channels with full ownership of strategy, execution, optimization, and reporting.

Manage budgets effectively across platforms to achieve business goals – consultation bookings, cost per signup, cost per consultation, and ROAS.

Conversion Rate Optimization (CRO)

● Improve conversion rate through continuous A/B testing and user behavior analysis using Microsoft Clarity and GA4.

● Collaborate with design, tech, and product teams to implement high-impact CRO initiatives and improve lead quality and conversion rates.

Organic & Lifecycle Marketing

● Oversee WhatsApp marketing automation and nurturing journeys for lead engagement and drop-off recovery.

• ● Support SEO efforts, email marketing initiatives, and blog content strategies to drive organic growth.

Analytics & Reporting

● Track and report marketing performance through Google & Meta dashboards, CRM, analytics, and other attribution tools.

● Regularly analyze campaign data to derive actionable insights and improve marketing efficiency.

Key Performance Metrics

● Number of consultations booked

● Cost per signup

● Cost per consultation booking

● ROAS (Return on Ad Spend)

What We’re Looking For

● 6–9 years of experience in digital marketing with a strong focus on performance marketing and CRO.

● Prior experience in a high-growth D2C or healthcare brand is a plus.

● Deep understanding of digital user behavior, marketing funnels, and Indian consumer psychology.

● Proficient with analytics and comfortable making data-driven decisions.

● Hands-on, execution-first approach with a growth mindset.

Why Join Us

● Be part of a purpose-led brand solving mens’ health problems at scale.

● Work with a passionate, high-performing team and directly impact business growth.

● Ownership, autonomy, and rapid learning curve.