Digital Marketing Manager

Company Description:
Phoenix Business Advisory leads the way in revolutionizing business migration to Australia and the USA, catering to High Net Worth Individuals seeking migration. As one of India's fastest- growing companies, Phoenix Business Advisory has a proven track record of success in assisting clients with their migration goals. Role Description: We are seeking a highly skilled Digital Marketing Manager to join our team in New Delhi. This is a full-time, on-site role where you will oversee all digital marketing activities, ensuring alignment with the company’s objectives and target audience within the migration and legal services industry. Key Responsibilities: 1. Digital Strategy Development: • Design and implement a data-driven digital marketing strategy to enhance online visibility and generate leads. • Develop and maintain a strong online presence across digital platforms, including the company website, social media channels, and email campaigns. 2. Campaign Management: • Plan and execute targeted multichannel campaigns, including PPC, SEO, social media, and content marketing. • Monitor and analyze campaign performance, ensuring ROI and continuous optimization. 3. Content Marketing: • Oversee the creation of high-quality, engaging content tailored to the target audience. • Manage content calendars, blogs, newsletters, and digital assets to drive brand awareness and customer engagement. 4. Social Media Management: • Develop and execute social media strategies to grow the brand’s presence and foster audience engagement. • Collaborate with agencies to ensure impactful, on-brand messaging across all platforms. 5. Website and SEO Optimization: • Manage website updates, ensuring functionality, user experience, and alignment with marketing goals. • Implement SEO strategies to improve organic search rankings and drive traffic.6. Analytics and Reporting: • Define KPIs for digital initiatives and measure success using analytics tools (e.g., Google Analytics, SEMrush). • Generate reports and provide actionable insights for improving performance and meeting objectives. 7. Team Collaboration and Leadership: • Work closely with cross-functional teams, including sales, service development, and external agencies, to execute cohesive marketing initiatives. • Lead a team of digital marketers and provide guidance to enhance productivity and creativity. Qualifications and Skills: • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred). • Minimum of 8+ years of experience in digital marketing, with at least 3 years in a leadership role. • Proven experience in the immigration, legal services, or service-based industry (must- have). • Expertise in SEO, SEM, PPC, email marketing, and social media management. • Strong analytical skills and proficiency with marketing tools such as Google Analytics, HubSpot, and CRM platforms. • Exceptional communication, team management, and interpersonal skills. • Ability to thrive in a fast-paced, dynamic environment and handle multiple priorities. • Creative thinker with a results-oriented mindset.