Digital Marketing Manager

Job Title: Digital Marketing Manager Job Summary: We are seeking a highly motivated and experienced Digital Marketing Manager to lead our online marketing efforts and drive measurable growth. The ideal candidate will have a deep understanding of digital channels, campaign strategy, analytics, and content development. You’ll be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns to build brand awareness, generate leads, and support overall business objectives. Key Responsibilities: Develop and implement comprehensive digital marketing strategies across all digital channels (SEO, SEM, email, social media, display advertising, etc.) Manage the company’s website and ensure it is optimized for lead generation and user experience Plan and oversee paid marketing campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, etc. Drive SEO initiatives including keyword strategy, content development, and backlinking Create and manage content marketing strategies including blogs, newsletters, and social media posts Utilize analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to monitor campaign performance and adjust tactics accordingly Collaborate with internal teams and external agencies or freelancers to develop marketing assets and content Manage the digital marketing budget and ensure ROI for all campaigns Stay current on digital marketing trends, best practices, and emerging technologies Qualifications: Bachelor’s degree in Marketing, Communications, or a related field (Master’s is a plus) 3–6 years of experience in digital marketing, preferably in a managerial role Proven experience in planning and executing digital campaigns across multiple platforms Strong knowledge of SEO, SEM, Google Ads, Google Analytics, social media advertising, and email marketing Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp) Analytical mindset with the ability to interpret data and translate it into actionable insights Excellent communication, leadership, and project management skills Preferred Skills: Graphic design or video editing experience (Adobe Creative Suite, Canva, etc.) Experience with A/B testing and conversion rate optimization (CRO) Knowledge of HTML/CSS and CMS platforms (e.g., WordPress, Webflow) Industry : Technology, Information and Internet Employment Type : Full Time Job Types: Full-time, Permanent