Job
Description
We are seeking a dynamic and motivated Digital Marketing Specialist to join our team. The ideal candidate will play a key role in planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. This role requires a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing. Responsibilities: Revenue Growth & Campaign Execution: Plan and execute digital marketing campaigns with a clear focus on increasing online sales. Drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and other performance channels. Manage and grow D2C sales through owned platforms and performance channels. Shopify Website Management: Oversee the end-to-end management of the Shopify store , ensuring seamless performance, intuitive navigation, and mobile optimization. Regularly update and maintain product listings, banners, landing pages, and collections in alignment with campaigns and launches. Work with developers/designers to implement UI/UX enhancements and improve overall conversion rate (CRO). Integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty, subscriptions, and customer support. Monitor site health , page speed, and troubleshoot issues including checkout problems, broken links, or payment failures. Set up and manage discount codes, sales events, pre-orders, and bundling strategies. Ensure proper setup of tracking pixels, UTM tagging, and GA4 for performance monitoring and remarketing. Collaborate with the logistics/ops team to ensure smooth integration between website and fulfillment platforms. Work on inventory sync, order flow management, and third-party integrations like payment gateways, WhatsApp chat, and CRM systems. SEO, SEM & Analytics: Manage on-page and off-page SEO strategies to improve organic visibility. Utilize tools like Google Analytics, Google Tag Manager, and Shopify analytics to track performance and generate insights. Create reports to monitor KPIs, analyze user behavior, and suggest data-driven improvements. Content & Social Media Integration: Collaborate with content and creative teams to align marketing campaigns across digital touchpoints. Ensure consistent messaging and tone of voice across channels. Email & Retention Marketing Plan and execute email marketing campaigns (abandoned cart, post-purchase, reactivation, etc.). Plan and execute retention-driven marketing campaigns including abandoned cart flows, win-back campaigns, post-purchase journeys, and loyalty triggers. Use platforms to build segmented customer journeys based on behavior, purchase history, and engagement. Implement personalized email and SMS campaigns to boost repeat purchase rate, customer lifetime value (CLV), and brand loyalty. Analyze performance of retention channels and optimize for open rates, CTR, and conversions. Collaborate with design and content teams to create engaging communication across retention touchpoints. Requirement: Proven experience (4+ years) in digital marketing. Hands-on experience with Shopify (store setup, backend handling, app integrations, and optimizations). Proficiency in Meta Business Manager, Google Ads, GA4, and other digital marketing tools. Strong analytical mindset – must be data-driven in decision-making. Ability to work independently, manage multiple projects, and meet deadlines. Excellent communication and collaboration skills. Job Types: Full-time, Permanent Pay: ₹60,000.00 - ₹75,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person
