Digital Marketing Manager

3 - 8 years

4 - 6 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities (Strategy, Team & Performance)

  1. Performance Strategy & Budget Ownership:

    • Design, own, and execute the end-to-end performance marketing strategy (PPC, Paid Social, Display, Retargeting) to drive

      CPA, LTV, and Lead Quality

      targets.
    • Responsible for managing and optimizing the entire digital marketing budget for maximum

      Return on Investment (ROI).

  2. Team Leadership & Supervision:

    • Manage, mentor, and guide a small team of Digital Marketing Executives/Associates

    • Conduct goal setting, performance reviews, and skill development for the team to ensure high standards of execution.
  3. Creative & Content Management:

    • Oversee the ideation and creation of all marketing content, ensuring brand consistency and performance optimization.
    • MANDATORY:

      Proficiency in

      Graphic Designing/Video Editing

      is essential for final asset review and hands-on work when needed.
    • Desirable: Experience in leveraging

      AI tools

      to enhance and scale creative asset production.
  4. Analytics & Optimization:

    • Utilize

      Google Analytics (GA4), CRM, and ad platform data

      to build dashboards, interpret complex funnels, and provide

      actionable insights

      to senior leadership.
    • Lead A/B testing and conversion rate optimization (CRO) efforts across landing pages and ad creatives.

Candidate Profile

  • Experience:

    3+ years in a core Digital Marketing role, with at least 1 year in a supervisory or team lead capacity.
  • Expertise:

    Demonstrable experience in managing large-scale paid media budgets and achieving quantifiable results (CPA, ROAS).
  • Technical Proficiency:

    Expert knowledge of

    Google Ads, Meta Ads Manager, GA4,

    and strong proficiency in a

    Graphic Design tool.

  • Skills:

    Strong analytical aptitude, critical thinking, problem-solving, and leadership ability to motivate a team.


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