Digital Marketing Manager

Job Summary

Digital Marketing Manager

Key Responsibilities.

1. Digital Strategy & Brand Building

• Develop and implement end-to-end digital marketing strategies for hygiene and personal care brands.
  
• Build strong online brand positioning for womens hygiene and baby care products.
  
• Ensure consistent brand messaging aligned with safety, quality, and regulatory standards.
  

2. Performance Marketing & Consumer Acquisition

• Plan and manage paid media campaigns across

  Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn

  .
• Drive customer acquisition, product trials, and repeat purchases through digital funnels.
  
• Optimize campaigns based on ROAS, CAC, CTR, and conversion rates.
  

3. Social Media & Content Marketing

• Manage social media presence across Instagram, Facebook, YouTube, and other relevant platforms.
  
• Create educational and awareness-based content around menstrual hygiene, maternity care, baby care, and personal hygiene.
  
• Coordinate influencer marketing, doctor/mother blogger collaborations, and brand advocacy campaigns.
  

4. Website, SEO & CRM Management

• Manage company website, product pages, and landing pages for campaigns and launches.
  
• Execute SEO strategies to improve organic reach for hygiene and FMCG keywords.
  
• Integrate CRM and marketing automation tools for lead nurturing and customer engagement.
  

5. E-Commerce & Marketplace Marketing

• Lead digital growth initiatives for

  Amazon, Flipkart, FirstCry, Nykaa, and other e-commerce platforms

  .
• Optimize product listings, A+ content, keywords, ratings, and reviews.
  
• Plan promotional campaigns, brand store optimization, and marketplace ads.
  

6. Analytics, Reporting & Budget Control

• Track digital KPIs including traffic, engagement, lead generation, sales conversion, and retention.
  
• Prepare weekly and monthly MIS reports for management review.
  
• Manage digital marketing budgets efficiently with agency and vendor coordination.
  

7. Cross-Functional & Team Collaboration

• Work closely with sales, product development, regulatory, and packaging teams.
  
• Coordinate with creative agencies, media partners, and influencers.
  
• Guide and mentor internal digital marketing team members.

  Role & responsibilities