Digital Marketing Manager

Company Description

Nucleo Analytics is a renowned service provider specializing in advanced digital solutions, delivering exceptional IT and digital marketing services to a diverse portfolio of global clients. Their offerings include custom software development, product design, outsourcing, and a wide spectrum of digital marketing services such as SEO content writing, social media marketing, Google AdWords, and website development. With a strong focus on scalable marketing strategies, Nucleo Analytics supports businesses in boosting demand and enhancing value across every stage of the sales funnel. The company is dedicated to helping businesses achieve their goals through innovative and tailored digital solutions.

Role Description

This is a full-time, on-site position for a Digital Marketing Manager located in Mohali district. The role involves designing and executing comprehensive digital marketing strategies to drive brand visibility and business growth. Responsibilities include managing social media platforms, overseeing lead generation campaigns, leveraging web analytics for data-driven decision-making, and enhancing marketing efforts through innovative digital approaches. The Digital Marketing Manager will collaborate with cross-functional teams to meet targets and goals effectively.

Qualifications

• Develop and implement comprehensive PPC strategies to drive traffic, leads, and conversions.
• Lead, mentor, and manage a team of PPC Executives to ensure high performance and skill development.
• Communicate with clients regularly by sharing updates, PPC strategies, progress reports, and addressing their queries.
• Oversee the creation, management, and optimization of PPC campaigns across platforms such as Google Ads and social media channels.
• Create and optimize landing pages, ad copies, and ad groups to maximize campaign performance.
• Monitor and adjust campaign budgets to ensure maximum ROI.
• Stay up to date with industry trends, tools, and best practices to continuously improve campaign results.
• Monitor, track, and report key PPC metrics including CTR, CPC, conversion rates, and ROI.
• Implement, track, and optimize conversion goals and performance metrics.
• Demonstrate the ability to manage a team while handling multiple projects simultaneously.