Digital Marketing Manager

Its Rotational Shift job, Morning & Night shift Involved.( 5 Days working) Role: Manager/Sr. Manager - Marketing Department: Marketing Experience Required:  6-9 years in marketing Working Days: 5 Days a Week Shift Timings: Rotational Shift Location: On-site – Malad, Mumbai Salary Range: 9LPA to 12 LPA       Core Responsibilities: Strategy & Planning Develop and execute comprehensive marketing strategies aligned with business goals. Identify target markets, customer segments, and positioning opportunities. Lead annual and quarterly marketing planning and budgeting. Campaign & Channel Management Oversee multi-channel campaigns (digital, social, email, paid ads, SEO/SEM, events, PR, partnerships). Ensure consistency in brand voice, messaging, and visual identity across all touchpoints. Monitor campaign performance and optimize based on KPIs. Leadership & Team Management Lead, mentor, and grow marketing teams (specialists, coordinators, content creators, designers, etc.). Collaborate cross-functionally with Sales, Product, Customer Success, and Operations. Manage external agencies, freelancers, and vendors. Market & Customer Insights Conduct competitive analysis, market research, and customer insights to guide strategy. Use data to identify trends, opportunities, and risks. Develop customer personas and buyer journey frameworks. Performance & Analytics Define and track marketing KPIs (lead generation, pipeline contribution, ROI, CAC, CLV). Report on performance for executive leadership. Leverage tools like Google Analytics, CRM, and marketing automation platforms. Budget & Resource Management Manage marketing budget effectively, ensuring maximum ROI. Allocate resources to high-impact initiatives. Brand & Communications Drive brand positioning and thought leadership. Oversee content creation (blogs, case studies, whitepapers, videos, etc.). Manage PR, media outreach, and corporate communications. Core Skills & Qualifications: Education: Bachelor’s in Marketing, Business, or related field (MBA often preferred). Experience: 6-9 years in marketing, with at least 3–5 years in a management role. Leadership: Strong people management and cross-functional collaboration. Analytical: Skilled in data-driven decision-making and marketing analytics tools. Technical: Familiarity with CRM (Salesforce, HubSpot), marketing automation, SEO/SEM, and digital ads. Creative & Strategic Thinking: Ability to blend creativity with business goals. Communication: Excellent written, verbal, and presentation skills.